Senior Consultant Digital Analytics (m/w/d), München

Responsibilities

We are representing a confidential digital consultancy serving B2B manufacturing and industrial clients. As Senior Digital Analytics Consultant, you will build measurement systems that support real investment decisions in complex buying journeys:

• Design and own complete measurement frameworks from KPI definition through technical specification, ensuring every metric supports a concrete business decision
• Implement tracking setups in Google Tag Manager including server-side containers, configured for Consent Mode v2 and real-world constraints like ITP limitations and ad blockers
• Enforce data quality through validation, debugging, and documentation; identify setups producing plausible but incorrect data and communicate issues regardless of seniority
• Work beyond GA4 interfaces using BigQuery, SQL, and alternative platforms to deliver three defensible insights rather than thirty charts, always documenting uncertainty
• Define reporting logic including metrics, granularity, and cadence; specify dashboards built collaboratively with BI teams using Power BI or Looker Studio
• Connect marketing data to CRM systems (Salesforce, HubSpot) through offline conversion imports and lead quality tracking where B2B analytics becomes genuinely relevant
• Implement privacy-compliant measurement through CMP configuration (Usercentrics, Cookiebot, OneTrust), consent signals, and data minimization in coordination with client legal teams
• Manage multiple client accounts within agreed budgets, flagging scope issues proactively
• Translate technical concepts like server-side tagging for executive audiences and analytical findings for sales leadership in ways that drive different behavior
• Leverage AI tools for analysis and documentation while maintaining critical evaluation of outputs
• Coach colleagues, collaborate across Search, Performance, MarTech and BI teams, and document setups for successful handoffs

What We're Looking For

• Minimum 4 years in web analytics and tracking with direct responsibility for production systems; experience inheriting and remediating existing setups
• Deep Google Tag Manager expertise covering both client-side and server-side implementations; understanding why HTTP-only cookies via same-site subdomain endpoints matter more than the servers themselves
• Practical Consent Mode v2 experience including CMP integration and modeling limitations; ability to identify common misconfigurations in unfamiliar containers
• Strong GA4 capabilities plus comfort with BigQuery exports and SQL; recognition of where GA4 interface reliability ends
• Business acumen to define metrics before measuring them and articulate which decisions they support
• Understanding of B2B data realities: extended cycles, limited sample sizes, lead quality focus, CRM as source of truth; project experience in manufacturing, industrial goods, machinery, or wholesale preferred
• Resilience working with client IT constraints (extended deployment timelines, limited access, DNS request workflows)
• Hands-on mentality with advanced Excel skills; ability to gather needed input and work independently
• Strong communication skills in German; professional proficiency in English
• Bonus: SEO reporting, marketing mix modeling, or dbt experience

How We Work with You

When you apply through Get A Job.ai, our recruiting team will conduct an initial screening to understand your background and match you with the right opportunity. We then submit qualified candidates to our client for consideration. Please do not contact the client organization directly—all communication flows through our talent team to ensure a smooth, professional process.

Pay

The client offers €60,000–€75,000 annually (all-in compensation including any variable components). This is a senior-level consulting position based in München.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from qualified candidates regardless of background, identity, or experience.