Email & Lifecycle Marketing Manager

About This Opportunity

We are representing a confidential global advertising technology company in their search for a Senior Email & Lifecycle Marketing Manager. This is a remote role focused on owning and scaling email marketing and lifecycle communication across multiple markets and audiences.

Our client operates at significant scale, working with publishers and brands worldwide. Email represents one of their most critical owned channels for engaging prospects, clients, and partners throughout the customer journey.

We're seeking a proactive marketer who can execute campaigns, identify communication opportunities, build automated journeys, improve segmentation, and leverage data to make engagement more relevant and scalable.

Responsibilities

Email & Lifecycle Marketing:

• Develop and continuously improve the global email marketing strategy
• Plan and execute communication across key lifecycle stages including lead nurturing, client activation, product adoption, retention, reactivation, upsell and cross-sell
• Execute product announcements, educational content, newsletters, webinars, events, and regional campaigns
• Build communication journeys for multiple audience segments

Analytics & Optimization:

• Define and monitor email and lifecycle marketing performance metrics including delivery rate, open rate, CTR, reply rate, unsubscribe rate, conversion rate, and engagement by audience
• Run structured experiments around subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic
• Analyze results and proactively recommend improvements

Marketing Automation:

• Build and optimize automated workflows that make communication more timely, relevant, and scalable
• Create automated nurture sequences, trigger-based campaigns, lifecycle communication, event communication, re-engagement flows, client activation journeys, and behavioral communication
• Collaborate with Sales, Operations, and other stakeholders on CRM structure, integrations, and data architecture when needed

Segmentation & Personalization:

• Develop meaningful audience segmentation based on lifecycle stage, client type, geography, industry, product interest, activity, engagement, behavioral signals, and commercial potential
• Continuously improve communication relevance through personalization and granular audience targeting

Inbound Marketing Automation:

• Support automation of inbound flows
• Improve lead follow-up, nurturing, segmentation, qualification, automated communication before and after Sales engagement, and re-engagement of unconverted leads

What We're Looking For

Required:

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation
• Strong hands-on email marketing experience in a B2B environment
• Experience building automated and trigger-based marketing journeys
• Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties, and campaign automation
• Experience with lifecycle marketing, lead nurturing, activation, retention, or reactivation programs
• Strong understanding of segmentation, personalization, and behavioral communication
• Strong analytical skills and ability to optimize communication based on data
• Ability to independently identify opportunities and turn them into marketing initiatives
• English proficiency at Upper-Intermediate level or higher

Preferred:

• Experience working with global or multi-market campaigns
• Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams
• Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization
• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks
• Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments
• Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication
• Understanding of lead scoring, behavioral signals, segmentation, and database hygiene
• Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements
• Experience with campaign localization, A/B testing, and lifecycle marketing documentation

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening to understand your background and career goals. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not attempt to contact the client directly, as all communication and coordination will be managed through our recruiting team to ensure the best experience for all parties.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to facilitating inclusive hiring processes. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout our recruitment process.