Director, Product Marketing

Responsibilities

We are representing a confidential SaaS organisation seeking a Director, Product Marketing to own end-to-end go-to-market strategy for a governance software product. You will drive positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.

Your responsibilities will include:

• Owning end-to-end GTM strategies across key customer segments and regions
• Developing differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights
• Partnering with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, and AI functionality, translating these into compelling customer benefits
• Identifying opportunities to improve product-market fit, adoption, expansion, and revenue growth
• Developing GTM strategies for AI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning
• Building sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities
• Developing deep understanding of ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends
• Leading Voice of Customer and market research initiatives and translating insights into actionable GTM and product recommendations
• Identifying opportunities across SMB and mid-market segments, including digital and product-led growth motions
• Equipping Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools
• Partnering with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue
• Supporting pricing, packaging, segmentation, and monetisation strategies in partnership with Product, Finance, and Sales
• Establishing KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue
• Using quantitative and qualitative insights to continuously optimise GTM strategies, positioning, messaging, launches, and campaigns

What We're Looking For

Required experience and skills:

• 8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company
• 5+ years in product marketing or technical product marketing, with demonstrated ownership of end-to-end GTM strategies
• Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies
• Demonstrated experience developing AI/GenAI go-to-market strategies or marketing AI-enabled products/features
• Experience marketing to SMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions
• Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement
• Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership
• Strong analytical skills and ability to turn market and customer data into actionable GTM strategies
• Exceptional storytelling, written and verbal communication, and executive presence
• Ability to operate autonomously, prioritise effectively, and influence cross-functional stakeholders in a fast-paced environment

Preferred experience:

• Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS
• Experience with product-led growth (PLG), self-service, digital acquisition, or usage/adoption-driven growth models
• Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees
• Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies
• Experience with pricing, packaging, monetisation, and product-market fit initiatives

How We Work with You

Our talent team at Get A Job.ai represents this confidential client in their search for exceptional product marketing leaders. When you apply through our platform:

• A dedicated recruiter will review your application and conduct an initial screening conversation
• We will present qualified candidates to our client for consideration
• Throughout the process, we'll serve as your advocate and point of contact
• Please do not contact the client directly – all communication should flow through Get A Job.ai

This role is based in London and follows a hybrid work model, with expectations to work onsite approximately 50% of the time to foster collaboration and connection with the team.

Pay

Pay details will be discussed during the screening process with Get A Job.ai.

Equal Opportunity

Get A Job.ai is committed to fostering an inclusive hiring process. We welcome applications from all qualified candidates regardless of background, identity, or circumstance.