Marketing Product Manager (m/w/d) für Digitale Gesundheitsanwendungen (DiGA / FemTech / Frauenheilkunde)

Responsibilities

We are representing a confidential pharmaceutical organization expanding into digital health. As Marketing Product Manager, you will build this position from the ground up within an established framework:

• Launch Excellence: Own the complete go-to-market strategy for a digital health application launching in Q2. Plan sales targets, manage budgets, and define target audiences for market entry.
• Omnichannel Marketing: Execute integrated marketing campaigns across traditional and digital channels. Drive prescription adoption among specialist physicians while engaging patients directly through social media and app store marketing.
• Regulatory Compliance: Ensure all marketing communications comply with German pharmaceutical advertising law (Heilmittelwerbegesetz). Collaborate closely with medical advisors to maintain compliant, innovative messaging.
• Product Positioning: Develop compelling positioning for a digital therapeutic addressing women's health, bridging the gap between diagnosis and treatment initiation.

What We're Looking For

• Scientific Foundation: Natural sciences degree or certified pharmaceutical sales representative status per §75 AMG (can be obtained on the job)
• Pharmaceutical Experience: Proven track record in pharmaceutical product management, ideally including successful product launches
• Digital Mindset: While prior digital health application experience is not required, you demonstrate digital fluency and may have marketed connected medical devices, smart medical technology, or software solutions
• Regulatory Knowledge: Strong understanding of pharmaceutical marketing regulations in Germany
• Launch Capability: Experience planning and executing market entry strategies, managing budgets, and coordinating cross-functional teams
• Women's Health Interest: Genuine interest in improving patient outcomes in gynecology and women's healthcare

How We Work With You

Apply directly through Get A Job.ai. Our talent team will review your CV and conduct an initial phone screening to assess fit. We will then submit qualified candidates to our client for consideration. Please do not attempt to contact the employer directly, as this is a confidential search managed exclusively through our recruiting firm.

This is an on-site position based in Berlin with a collaborative team environment and direct reporting lines within a family-owned organization.

Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We evaluate all candidates based on qualifications and merit, welcoming applicants from diverse backgrounds to apply for this role.