Integrated Marketing Manager, Culinary

Sur La Table is hiring an Integrated Marketing Manager, Culinary to lead the marketing engine behind the brand's most distinctive offering — its live culinary program. This remote-friendly role in Canada puts you at the crossroads of food culture, brand strategy, and omnichannel marketing for CSC Generation.

About the Role

Reporting to the Senior Manager of Integrated Marketing, you will own the strategy that grows Sur La Table's Culinary program — cooking classes, in-store culinary experiences, and culinary-led services. You'll act as the brand's internal culinary intelligence hub, channeling food trends, ingredient moments, and chef partnerships into the wider integrated marketing framework. This is a lean team, so expect broad ownership, fast decisions, and full end-to-end accountability. Based in Canada (Remote) or Seattle, WA (Hybrid).

Key Responsibilities

• Build integrated marketing strategies for cooking classes and culinary experiences that map to enterprise and go-to-market priorities.
• Convert class performance data, customer behavior, and food trends into plans that lift trial, repeat attendance, and class-to-hardgoods cross-sell.
• Serve as the brand's culinary authority, tracking seasonal ingredients, cooking techniques, food movements, chef culture, and culinary media.
• Shape trend insight into content angles, product storytelling, social hooks, partnerships, and campaign themes.
• Develop and own integrated briefs for class launches, seasonal programs, and chef or creator partnerships, giving creative and channel teams clear direction.
• Collaborate across Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Programming to align messaging and timing.
• Contribute a culinary lens to quarterly and seasonal GTM planning, and partner with Marketing Ops and Analytics to measure and refine results.

Qualifications

• 5–8 years in integrated, brand, or go-to-market marketing within consumer, food, culinary, hospitality, or omnichannel businesses.
• Authentic culinary fluency — deep personal and professional knowledge of food, cooking, and the food media landscape (not learned on the job).
• Track record building insight-driven strategies that link brand storytelling to commercial results.
• Skill translating food and culinary trends into actionable marketing across content, partnerships, and product storytelling.
• Ability to turn complex program needs into clear briefs and to partner cross-functionally in a matrixed environment.
• Solid grasp of omnichannel marketing — digital, social, email, and in-store — plus seasonal and quarterly GTM planning experience.
• Strong strategic thinking, storytelling, and an analytical, AI-first mindset. Preferred: a background in food media, culinary brands, experiential programming, or specialty retail.

About CSC Generation

At Sur La Table, part of CSC Generation, community, culinary joy, and celebration sit at the center of the culture. The people who thrive here are builders who take ownership, move quickly, and see the direct impact of their work as true strategic partners — not request-takers.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.