Senior Integrated Marketing Manager, Life Sciences

About This Opportunity

We are representing a confidential healthcare technology client in their search for a Senior Integrated Marketing Manager focused on pharmaceutical and life sciences markets. Our client operates at the intersection of software and healthcare, delivering solutions that improve medication access and the provider-patient experience. This role reports to the Head of Marketing and owns demand generation and partner marketing with full accountability for pipeline contribution.

As the recruiter managing this search, we're looking for a marketing leader who can design and execute integrated campaigns, build sales enablement content that converts, and drive measurable results in a regulated, fast-moving market.

Responsibilities

• Own integrated demand generation across digital, email, webinars, content syndication, ABM, and industry events to drive awareness, engagement, and qualified leads
• Manage top-of-funnel performance including lead generation, MQLs, pipeline contribution, and campaign ROI with regular reporting against targets
• Build sales enablement materials—presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content—tailored to key buyer personas in partnership with Product Marketing
• Partner with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion
• Lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization
• Develop patient-engagement marketing content and campaigns that communicate value to pharma and life sciences stakeholders around access, adherence, and activation
• Own end-to-end marketing for industry conferences, partner events, and webinars—pre-event, on-site, and post-event—to maximize lead capture and pipeline impact
• Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis
• Continuously optimize by tracking campaign performance, lead metrics, partner engagement, and pipeline contribution, feeding insights back into strategy

What We're Looking For

Required:

• Bachelor's degree and 8+ years in B2B marketing with demonstrated ownership of demand generation and integrated campaign programs
• Proven track record owning multi-channel demand-gen programs with measurable pipeline impact
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
• Strong content and messaging skills with fluency in funnel metrics including MQLs, pipeline, and ROI
• Demonstrated cross-functional collaboration with Sales and Product teams
• Healthcare, pharma, life sciences, or other regulated-industry marketing experience
• Comfort operating in fast-paced environments where systems, priorities, and structures are evolving

Nice to Have:

• Experience with AI-first collateral creation tools such as Jasper
• Event marketing experience at industry conferences and partner events
• Familiarity with patient-engagement, medication access, or adherence solutions
• Experience with product marketing or marketing operations in a SaaS environment

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team conducts an initial screening to understand your background and ensure alignment with the role requirements. Qualified candidates are then submitted to our client for consideration. Please do not attempt to contact the client directly, as all communication is managed through our talent team to ensure a professional and coordinated process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive hiring practices. We encourage applications from candidates of all backgrounds and work with client organizations that value diversity and equal opportunity.