Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/w/d), München

About This Opportunity

We are representing a confidential digital consultancy in München that specializes in end-to-end transformation for mid-market B2B organizations. Our talent team is seeking a Senior Consultant for Search, Content & AI Visibility to lead strategic initiatives at the intersection of traditional SEO and generative engine optimization.

This role offers the opportunity to work with established B2B clients in manufacturing, industrial goods, and wholesale sectors—organizations experiencing significant shifts in how their audiences discover and research solutions. You'll be responsible for developing and executing visibility strategies that span both classical search engines and emerging generative AI platforms.

Responsibilities

• Develop integrated search and content strategies that unify traditional SEO with generative engine optimization (GEO), prioritizing measurable business impact
• Execute technical SEO at depth: crawling optimization, indexing strategies, Core Web Vitals, JavaScript rendering, log file analysis, and internal linking architecture
• Guide website relaunches and migrations to preserve and enhance organic visibility
• Design topic, content, and entity architectures aligned with B2B buying journeys—from early awareness through decision-making content that AI systems cite
• Direct content creation through briefing internal teams and client subject matter experts, reviewing against search intent and citability standards
• Conduct content audits identifying cannibalization, gaps, and opportunities; translate findings into sustainable editorial roadmaps
• Build AI visibility through consistent entity representation (structured data, knowledge base integration, industry directories) and citation-worthy content
• Establish measurement frameworks for generative AI visibility: prompt-based share of voice across major AI platforms, bot access analysis in server logs, and referral traffic attribution
• Lead comprehensive SEO and GEO audits with actionable, prioritized recommendations
• Manage multiple client retainer accounts within agreed budgets, leading monthly reporting and quarterly strategy reviews
• Present findings and recommendations to marketing leadership and executive stakeholders
• Support new business development through pitch participation and realistic effort estimation
• Leverage AI tools and automation for analysis, content optimization, and reporting while maintaining quality oversight
• Mentor colleagues and document processes for knowledge transfer and sustainability

What We're Looking For

• Minimum 5 years of hands-on SEO experience with genuine project ownership and accountability for outcomes
• Deep technical SEO expertise: ability to audit large-scale websites (10,000+ URLs), prioritize findings, and work fluently with Search Console (including API), Screaming Frog, log files, and enterprise SEO platforms (Sistrix, Semrush, or Ahrefs)
• Proven content strategy experience for complex B2B topics, including information architecture, editorial planning, and quality assurance
• Ability to write clear content briefs, review material against search intent and citation quality, and identify when content lacks the depth to perform in generative responses
• Active engagement with generative engine optimization—either hands-on project experience or substantive self-directed learning with informed perspectives on emerging practices
• Data competency: comfortable reading GA4 and Search Console, working with BigQuery exports, and articulating measurement requirements to analytics specialists
• Understanding of B2B buying cycles and how extended decision journeys with multiple stakeholders require different content approaches than direct-to-consumer scenarios
• Project experience in manufacturing, industrial goods, machinery, or wholesale sectors is advantageous
• Analytical thinking with confidence to make clear recommendations, including difficult ones
• Communication skills to explain technical concepts and strategic value to executive audiences without oversimplification
• Pragmatic approach to working within real-world constraints (legacy CMS platforms, extended IT deployment cycles, limited system access)
• Advanced Excel proficiency
• Fluent German and professional English

How We Work With You

When you apply through Get A Job.ai, one of our specialized recruiters will review your background and conduct an initial screening conversation. We'll discuss your experience with search visibility strategies, technical SEO depth, content governance, and emerging AI optimization approaches. If there's a strong mutual fit, we'll submit your profile to our client with your permission.

Please do not attempt to identify or contact the client organization directly. All communication regarding this opportunity should flow through Get A Job.ai to ensure a professional process for all parties.

To move forward, we'll need your CV, your compensation expectations, and your notice period or available start date.

Pay

This role does not include specific compensation information from the client at this stage. Compensation discussions will occur during the interview process based on your experience level, specialized skills, and scope of responsibility.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from qualified candidates regardless of gender, age, background, origin, religion, sexual orientation, or disability status.