Product Marketing Manager, Attendee

Informa Group Plc. is seeking a Product Marketing Manager, Attendee to join our Marketing team in New York, NY, US. This is a full-time remote position where you'll develop and execute marketing strategies that drive attendee acquisition, engagement, and satisfaction across our portfolio of industry-leading events and exhibitions.

Role Overview

As a Product Marketing Manager focused on attendee acquisition and engagement, you'll be responsible for building go-to-market strategies that amplify event registration and optimize the attendee experience. Working at the intersection of product, content, and demand generation, you'll communicate compelling value propositions to target audiences and translate business objectives into marketing initiatives that drive attendance growth.

Your Responsibilities

• Develop and launch integrated marketing campaigns that drive awareness and registration for assigned events, utilizing digital channels, email marketing, and multi-touch promotional strategies.
• Create messaging frameworks and content assets that articulate event value and appeal to distinct attendee segments and decision-maker personas.
• Partner with product, events operations, and sales teams to align marketing tactics with event goals and identify attendee needs and pain points.
• Monitor and analyze registration metrics, campaign performance data, and attendance trends to refine strategy and maximize return on marketing spend.
• Manage marketing budgets and resource allocation for assigned event portfolio while tracking performance against targets.
• Support pre-event and on-event initiatives that enhance the overall attendee experience and drive satisfaction and retention.

Skills & Qualifications

• 3+ years of experience in product marketing, event marketing, demand generation, or related B2B marketing role.
• Proven ability to develop and execute multi-channel marketing campaigns from strategy through execution and measurement.
• Strong quantitative and analytical capabilities; comfortable interpreting data to inform marketing decisions and strategy optimization.
• Experience with marketing automation platforms, CRM systems, and event management tools.
• Excellent written and verbal communication skills; ability to distill complex information into clear, compelling messaging.
• Ability to collaborate effectively across departments and manage competing priorities in a dynamic environment.
• Bachelor's degree in Marketing, Business, Communications, or related discipline (or equivalent professional experience).

More About Informa Group Plc.

Informa Group Plc. is a global leader in B2B intelligence and events, connecting professionals across finance, technology, infrastructure, healthcare, and other key industries. Our portfolio of exhibitions, conferences, and digital platforms delivers research, insights, and networking opportunities that help industry leaders make informed decisions and drive business growth. We're dedicated to creating events and experiences that matter to the professionals we serve.

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