Principal Product Manager, Ads

About This Opportunity

We are representing a confidential sports technology client in their search for a Principal Product Manager, Ads. This is a rare ground-floor opportunity to rebuild an advertising platform from scratch—with the advantage of proven demand already in place.

Our client operates a scaled consumer platform serving millions of families. They've successfully monetized through advertising for years, working with national and regional brands. Now, as they unify their user experience on a next-generation platform, they're reimagining their entire ad product with a blank slate.

You'll own the product strategy end-to-end: deciding formats, placements, measurement standards, and the infrastructure that powers it all. You'll partner directly with Design, Engineering, and Ad Sales leadership, reporting to the VP of Product on a top company priority.

Responsibilities

• Own the advertising product roadmap end to end—from ad format and placement strategy through serving infrastructure, targeting, measurement, and reporting
• Design and launch native, integrated ad experiences in partnership with Product Design that deliver value for both consumer users and advertisers
• Own the serving and targeting stack: ad server implementation, trafficking and campaign delivery workflows, private marketplace deal setup, and first-party signal work
• Build the measurement foundation: impression and viewability tracking, event instrumentation, third-party verification, advertiser-facing reporting, and experimentation frameworks
• Define ad quality, density, and user experience standards—where ads appear, how often, and what boundaries we won't cross
• Partner with Ad Sales and Revenue Operations to turn product capability into sellable inventory—packaging, targeting taxonomy, rate card inputs, campaign delivery and pacing
• Model and forecast the business using volume, fill rate, and eCPM models to prioritize which placements are worth building
• Own privacy and compliance requirements for ad targeting and data use, in partnership with Legal, including children's data treatment
• Work in ambiguity—breaking down undefined space into sequenced plans, making practical tradeoffs, and bringing partners along with a clear point of view

What We're Looking For

Required:

• 7-10 years in product management, with meaningful time on the publisher/supply side of the ads ecosystem—building and monetizing ad inventory inside a consumer product
• Direct experience launching or scaling ad products in consumer mobile apps (iOS and Android), including platform-specific realities: SDK integration, ATT and IDFA, store policy, and app release cycles
• Deep, hands-on technical fluency with the publisher ad stack: ad server implementation and trafficking (Google Ad Manager or equivalent), programmatic guaranteed and private marketplace deals, key-value and audience targeting, ad SDK integration, VAST and video formats
• Command of ad economics: fill rate, eCPM, RPM, sell-through, viewability, latency, and how each moves in response to product decisions; comfortable pricing inventory and building models
• Experience working alongside a direct ad sales organization—translating between what sales wants to sell and what the product can deliver
• Demonstrated judgment about ads and user experience; a track record of shipping monetization that didn't degrade the product
• Strong data instincts; comfortable in product analytics tools (Amplitude or similar) and SQL-adjacent enough to interrogate your own funnels

Bonus:

• Experience with rewarded video, pre-roll, or other video monetization formats
• Background in a subscription business where advertising had to coexist with a paid tier
• Working knowledge of children's privacy regimes—COPPA and state-level equivalents—as they apply to advertising
• First-party data and audience signal work: building the pipeline that carries publisher context into targeting decisions
• Familiarity with sports, media, or community-driven consumer platforms

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team conducts an initial screening to understand your background and ensure alignment with the role. If there's a strong match, we submit your profile to our client for consideration. Please do not contact the client directly—all communication and coordination flows through Get A Job.ai to ensure a smooth process for everyone involved.

Pay

Our client offers a minimum starting point of $180,000 inclusive of base and bonus, with compensation adjusted based on relevant experience, skills, certifications, and geographic location. This is a fully remote role for U.S.-based candidates.

Note: There are certain states where our client does not currently hire, including Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Rhode Island, South Dakota, West Virginia, and Utah.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from candidates of all backgrounds and work to ensure an inclusive hiring process.