PR Specialist (B2B)

Siege Media is seeking a full-time PR Specialist to build earned media and public relations strategy for leading technology and SaaS brands in the United States. You'll develop compelling narratives and cultivate journalist relationships to secure high-impact coverage for B2B clients.

What This Role Involves

As a PR Specialist at Siege Media, you'll drive media outreach campaigns that connect business-to-business technology companies with journalists, industry publications, and thought leadership platforms. Your focus will be on researching story angles, crafting resonant pitches, and nurturing the media relationships that lead to meaningful coverage. You'll blend strategic thinking with hands-on media relations—generating story concepts, validating data, and presenting them compellingly to top-tier outlets.

Your Responsibilities

• Develop story angles and content concepts for journalists and bloggers covering technology, SaaS, and B2B industries
• Create and maintain comprehensive media contact databases across diverse B2B industry sectors
• Partner with content specialists to develop original research and proprietary datasets that position clients as industry authorities
• Present strategic content pitches to news outlets, trade publications, and industry press with the goal of securing client coverage and organic visibility
• Track industry developments and emerging news to identify proactive placement opportunities
• Craft persuasive leads and pitch emails that capture editor attention
• Build lasting professional relationships with reporters, beat writers, and bloggers in the technology and B2B space
• Conduct rigorous research, verify sources, and identify the most current and relevant data to support pitches

Qualifications

• Demonstrated success placing technology and SaaS stories in media outlets and trade publications
• Three to five years of public relations experience at a PR agency supporting B2B, technology, or SaaS clients
• Outstanding interpersonal skills and a knack for building productive professional relationships
• Proven ability to manage multiple projects concurrently without sacrificing quality or missing deadlines
• Self-directed work style with strong prioritization and deadline-management discipline
• Meticulous attention to detail with near-perfect writing and editing standards
• Authentic enthusiasm for earned media, data-driven narratives, email outreach, and media relations

About the Company

Siege Media is a forward-thinking public relations and growth marketing agency that partners with some of the world's best-known brands to expand their reach through search visibility and AI-driven discovery channels. The team values diversity and actively welcomes applications from people of color, LGBTQIA+ individuals, veterans, parents, and people with disabilities. Full-time employees in the United States receive comprehensive health, vision, and dental coverage; a 401(k) plan with company matching; professional development training; and donation matching. The base salary range for this position is $65,000 to $73,500, depending on experience.

Apply Today

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