Media Analyst

Gupta is hiring a Media Analyst in Boston, MA, for a full-time role focused on turning media data into clear, useful insights. This opportunity suits someone who thrives on measurement, reporting, and helping teams understand how media activity performs in a competitive landscape.

About the Role

As a Media Analyst at Gupta in Boston, MA, you will sit at the center of how media performance is tracked, interpreted, and shared. You will examine campaign and coverage data, surface patterns that matter, and package findings so colleagues can act with confidence. The work blends quantitative analysis with practical communication, giving you direct influence on how media decisions are evaluated day to day. This full-time Media Analyst position is based in Boston, MA, and is designed for professionals who enjoy ownership of the analysis process while collaborating closely with internal partners.

Your Responsibilities

• Collect, clean, and organize media performance data from multiple channels and sources
• Build scheduled and ad hoc reports that summarize campaign results, reach, engagement, and related metrics
• Monitor media coverage, audience indicators, and competitive activity to highlight meaningful shifts
• Identify trends, anomalies, and optimization opportunities and share them in plain language
• Partner with internal teams to support media planning questions and measurement needs
• Present analysis through clear decks, dashboards, or written summaries for non-technical audiences
• Maintain accurate tracking databases and documentation so historical media data stays reliable
• Contribute to continuous improvement of measurement approaches and reporting formats

What We're Looking For

• Hands-on experience or strong academic grounding in media analysis, marketing research, communications, or a closely related analytical field
• Proficiency with spreadsheets and common analytics or media-monitoring tools used to evaluate performance
• Ability to interpret quantitative media datasets and translate them into practical recommendations
• Clear written and verbal communication skills for reporting findings to varied stakeholders
• High attention to detail and comfort working with numbers, charts, and recurring reporting cycles
• Bachelor’s degree in a relevant discipline preferred, or equivalent combination of education and experience
• Familiarity with media planning concepts or prior support of media or marketing initiatives is a plus for Media Analyst candidates near Boston, MA

More About Gupta

Gupta is hiring for this role and offers a supportive team environment. Join a group that values careful analysis, open collaboration, and professional growth for people building careers as Media Analysts in Boston, MA.

Applying for This Role

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