Marketing Strategy Lead Analyst

Marketing Strategy Lead Analyst at Vanguard in Frazer, Chester County is a full‑time role within the Personal Investor Marketing team, dedicated to crafting and executing strategies that help individuals achieve financial well‑being through Vanguard’s investment offerings.

About the Role

In this position you will partner with product, analytics, and creative teams to translate customer insights into actionable marketing plans. You will oversee the development of campaign frameworks, monitor performance metrics, and refine tactics to improve engagement and conversion across digital and traditional channels.

What You'll Do

• Design and lead multi‑channel marketing strategies aligned with Vanguard’s brand and business objectives.
• Analyze market trends, customer behavior, and campaign results to inform decision‑making.
• Collaborate with cross‑functional stakeholders to define target audiences and messaging.
• Develop measurement frameworks and dashboards that track key performance indicators.
• Present findings and recommendations to senior leaders to guide investment in marketing initiatives.
• Ensure all marketing activities comply with regulatory and internal guidelines.

What We're Looking For

• A bachelor’s degree in marketing, business, analytics, or a related field.
• Proven experience developing and executing marketing strategies, preferably in financial services or consumer‑focused industries.
• Strong analytical skills with proficiency in data visualization tools and statistical analysis.
• Excellent communication and presentation abilities to influence partners at all levels.
• Experience managing projects end‑to‑end, from concept through execution and optimization.
• A passion for helping people achieve financial goals and a commitment to Vanguard’s client‑centric culture.

About Vanguard

Vanguard is a leading provider of low‑cost investment products and services, serving millions of investors who seek to build long‑term financial security. The Personal Investor Marketing team focuses on connecting individuals with the right solutions through clear, relevant, and trustworthy communication.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.