Marketing Lead

About This Opportunity

We are representing a confidential organisation in the consumer fundraising sector that is preparing to launch an innovative new proposition. Building on the success of a proven product model, our client is creating something designed to reach entirely new audiences. We need a talented Marketing Lead to help shape and launch this initiative from the ground up.

This is a rare opportunity to take something from zero to one, then build the operating rhythm that allows it to scale. You'll develop a deep understanding of the customer, define positioning and go-to-market strategy, lead the launch, and own the marketing approach for a regular cadence of campaigns. You'll use customer insight, brand signals, and performance data to improve the proposition with each iteration.

You won't have a large dedicated team around you. Instead, you'll roll your sleeves up and get it done, working with specialists in Creative, Performance Marketing, CRM, Brand, PR, Analytics, and Product. You'll bring it all together, deliver clear strategy, and execute brilliantly.

Responsibilities

• Develop the end-to-end go-to-market strategy for a new proposition, from initial customer understanding through launch and scale
• Define priority audiences, their motivations and barriers, and the occasions that will drive participation
• Develop brand positioning, messaging architecture, and creative platform that can build recognition and desire over time
• Partner with Product, Commercial, Analytics, and Research teams to shape decisions around customer experience and proposition
• Build clear acquisition and retention strategies, identifying channels, messages, and customer journeys most likely to drive sustainable growth
• Own the marketing strategy and integrated campaign plan for each new product launch
• Turn each campaign into a compelling customer story with clear audience insight and creative brief
• Set a high creative bar and work closely with Creative teams to develop distinctive, emotionally compelling work
• Lead cross-functional marketing teams responsible for bringing campaigns to market
• Ensure every customer touchpoint works together as one coherent campaign, from first impression through conversion and repeat participation
• Establish processes, templates, measurement frameworks, and operating cadence required to run campaigns repeatedly and efficiently
• Track and develop understanding of brand health alongside commercial performance
• Design and prioritise tests across audiences, propositions, messaging, creative, channels, and customer journeys
• Turn learnings from each campaign into improvements for the next, creating a compounding growth loop

What We're Looking For

Our talent team is seeking someone with the right attitude who has demonstrated success at building consumer brands and growing new consumer propositions. We're less interested in a particular industry background than in finding the right combination of skills and instincts.

You'll probably have:

• Significant experience in consumer marketing, brand, growth, or integrated marketing roles
• Experience taking a new proposition, product, or category from early-stage concept through launch and growth
• Strong customer and commercial instincts, with the ability to move comfortably between qualitative customer insight, proposition development, and quantitative performance data
• Strong understanding of how brand building and customer acquisition work together to create sustainable growth
• Experience developing positioning, messaging, customer segmentation, and integrated brand and marketing strategies
• Strong experimentation instincts and experience using data to improve marketing performance over time
• Ability to lead complex cross-functional work without needing direct reporting lines
• Excellent briefing and communication skills, particularly with creative and channel specialists
• Comfort operating in ambiguity and building processes where none yet exist
• Judgement to know when something needs deep analysis and when it simply needs to get done

How We Work With You

To apply for this position, please submit your application through Get A Job.ai. One of our recruiters will review your profile and conduct an initial screening. If there's a strong match, we will submit your candidacy to our client for consideration. Please do not contact the client directly, as all applications must come through our recruitment process.

Pay

Compensation details will be discussed during the interview process and will be competitive for the London market based on your experience level.

Benefits include:

• Generous stock options scheme
• 25 days annual leave plus bank holidays
• Private medical and dental insurance
• 9% employer pension contributions when you contribute at least 2%
• Personal learning and development budget each year
• Enhanced family leave policies
• Life assurance of 4x salary

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of background, identity, or perspective.