Head of Product Marketing (m/w/d)

Responsibilities

We are representing a rapidly growing direct-to-consumer footwear brand in Hamburg that needs a strategic product marketing leader to bridge product development and performance-driven growth teams.

In this role, you will:

• Plan and execute product launches end-to-end, coordinating timing, positioning, and alignment across performance marketing, creative, CRM, and e-commerce teams
• Build and lead the customer insights function from the ground up, including establishing a proprietary customer panel, segmentation frameworks, and qualitative research programs
• Systematically analyze community feedback, ad comments, reviews, and return data to extract actionable product insights
• Translate market and customer insights into product briefs that inform development decisions on fit, comfort features, and new model concepts
• Develop core messaging and positioning for each product: the problem it solves, target audience, and competitive differentiation
• Create testing hypotheses and brief creative teams on messaging angles, then incorporate campaign performance data back into your insight loop
• Design product USPs specifically optimized for social media performance and niche audience targeting
• Conceive and analyze promotional offers and bundles based on contribution margin, not just conversion metrics
• Deliver clear, compelling copy for positioning documents, creative briefs, and landing pages

What We're Looking For

• 4+ years of experience in product marketing, brand management, or growth roles, ideally within direct-to-consumer brands or e-commerce
• Proven track record leading product launches with measurable outcomes you can articulate
• Strong writing skills in German — you create positioning statements, briefs, and landing page copy that are clear and free of jargon
• Comfort working with performance metrics including conversion rates, contribution margin, and sell-through data
• Understanding of performance creative principles and what makes effective hooks in paid social
• Fluent German and proficient English
• Entrepreneurial mindset with a preference for building systems rather than maintaining existing processes

How We Work with You

Our talent team at Get A Job.ai partners exclusively with this client to find their Head of Product Marketing. When you apply through our platform, a recruiter will conduct an initial screening to understand your background and assess fit. We will then submit qualified candidates directly to the client for their review. Please do not contact the employer directly — all communication should flow through Get A Job.ai to ensure a coordinated process.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from all qualified candidates regardless of background, identity, or circumstance.