Head of Product Marketing (m/w/d)

About This Role

We are representing a rapidly scaling direct-to-consumer brand in the footwear space, headquartered in Hamburg. Our client is seeking a Head of Product Marketing to act as the strategic bridge between product development and one of Europe's most sophisticated performance marketing engines. In this role, you won't just translate features—you'll shape what gets built, informed by millions of data points from advertising feedback, customer panels, and market insights.

This is a product-side marketing leadership position where you'll determine which products are developed for which niches, ensuring every launch arrives market-ready with tested messaging, validated claims, and ready-to-deploy creative angles.

Responsibilities

• Plan and execute product launches end-to-end: positioning, timing, coordination across performance marketing, creative teams, CRM, and e-commerce
• Build and lead the customer insights function: establish proprietary customer panels, segmentation frameworks, qualitative research programs, and systematic analysis of community and ad feedback
• Translate market intelligence into product briefs addressing fit, comfort, feature requests, and new model concepts—feeding directly into product development and founder discussions
• Develop messaging hypotheses and creative angles for the creative team, incorporating campaign test results back into the insight loop
• Define core positioning for each product: the problem solved, target audience, urgency drivers, and differentiation—briefing both creative teams and content creators
• Architect product USPs optimized for social media performance and niche audience appeal
• Systematically analyze customer feedback sources (surveys, reviews, return reasons) and channel findings to product teams and campaign strategy
• Design and model promotional offers and bundles based on contribution margin, not just conversion optimization

What We're Looking For

• 4+ years in Product Marketing, Brand Management, or Growth—ideally within a D2C brand or e-commerce environment
• Proven track record owning product launches with measurable business outcomes
• Strong writing skills: you craft positioning statements, creative briefs, and landing page copy that is clear and jargon-free
• Quantitative fluency: comfortable working with conversion metrics, contribution margins, and sell-through rates
• Understanding of performance creative mechanics and what makes effective hooks
• Fluent German and strong English proficiency
• Located in or willing to relocate to Hamburg

How We Work With You

Interested candidates apply directly through Get A Job.ai. Our talent team conducts initial screenings to understand your background and confirm fit for the role requirements. Qualified candidates are then submitted to our client for consideration. Please do not attempt to contact the employer directly—all communication is coordinated through our recruitment process to ensure fairness and confidentiality.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.