Head of Demand Generation (Remote, United Kingdom)

About This Role

We are representing a confidential EdTech organization seeking a Head of Demand Generation to own their entire demand engine. This is a remote opportunity based in the United Kingdom.

Our client is a rapidly scaling SaaS company with a strong presence in the enterprise learning technology space. They serve global organizations and are heavily invested in AI-first product development and workflows. As Head of Demand Generation, you'll take full ownership of paid acquisition, website optimization, SEO/GEO strategy, content, and conversion—translating product positioning into high-performing programs that drive qualified pipeline and revenue growth.

Responsibilities

• Own the end-to-end demand engine including paid acquisition, organic growth, website performance, and conversion optimization
• Translate revenue targets into clear channel priorities and executable roadmaps
• Deliver predictable marketing-sourced pipeline while balancing short-term wins and long-term brand authority
• Lead website strategy including structure, messaging, UX, landing pages, and CRO initiatives
• Manage and optimize a €2M+ paid acquisition budget aligned to pipeline and revenue goals
• Build scalable SEO/GEO programs and intent-based content clusters to strengthen market authority
• Direct revenue-focused content strategy aligned to the buyer journey and enterprise sales cycles
• Own marketing-sourced pipeline targets and key revenue KPIs with strong attribution visibility
• Lead and develop teams across paid media, content, web, and design functions
• Partner closely with product marketing, revenue teams, and leadership to drive commercial outcomes

What We're Looking For

• 5+ years of experience in B2B SaaS digital growth and demand generation
• 2+ years leading and developing marketing teams
• Proven track record delivering pipeline growth with €2M+ budget ownership
• Deep expertise across paid acquisition, conversion rate optimization, and SEO/GEO
• Strong editorial judgment and digital design understanding to support brand differentiation and conversion
• Commercial mindset with analytical rigor and revenue accountability
• Hands-on experience with AI agents and agentic workflows (e.g., Claude, LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end
• Understanding of enterprise sales dynamics and how marketing supports complex deal cycles
• Experience in 20M–100M ARR SaaS environments (preferred)
• International SaaS exposure and collaboration with product marketing and commercial teams (preferred)

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening to understand your background and career goals. If there's a strong match, we'll submit your application to our client with full context about your experience and fit for the role. Throughout the process, we'll coordinate interviews and provide guidance—but please do not contact the client directly, as we manage all candidate communications on their behalf.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity
Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure fair access to opportunities regardless of race, gender, age, disability, or other protected characteristics.