Director, Media Scale Markets

Responsibilities

We are representing a confidential consumer products organization seeking a Director, Media Scale Markets to lead media strategy and execution across multiple high-growth European regions (Nordics, Benelux, Spain, and Italy).

In this high-impact role, you will build and lead media strategy, frameworks, and operating models that enable markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans.

Growth Market Paid Media Strategy & Execution

• Develop integrated, full-funnel media strategies spanning top-funnel (Paid Social, Video, Partnerships), mid-funnel channels, and complementing lower-funnel programs (Amazon, Retail Media, DTC)
• Lead regional media teams based in-country
• Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning
• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners
• Ensure media plans align with global priorities while reflecting local nuance and market realities
• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity

Agile Campaign Management & Performance Optimization

• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time
• Triangulate insights across analytics, marketing mix modeling, brand lift, and in-platform metrics to refine strategies

Cross-Functional Partnership & Agency Leadership

• Serve as senior media partner collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, and Market leadership teams
• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings
• Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates
• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars

Leadership, Influence, Capability Building

• Mentor and guide regional marketers, elevating media expertise across markets
• Establish a global-to-local media leadership framework that enhances consistency and operational excellence
• Act as a key member of global media leadership team, providing insights and recommendations to senior executives
• Present strategies, performance updates, and opportunities with clarity, confidence, and influence

Data, Measurement & Innovation

• Champion measurement excellence across markets, demonstrating leadership across audience strategy and incrementality frameworks
• Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision-making
• Lead testing and innovation roadmap to continuously advance commerce maturity

What We're Looking For

Required Qualifications

• 10+ years of experience in media strategy, planning, and investment across global or multi-market environments
• Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail)
• Strong analytical mindset with experience leveraging marketing mix modeling, analytics dashboards, DSPs, platform tools, and audience insights
• Demonstrated success managing complex budgets and leading agency relationships
• Strong communication, collaboration, and stakeholder leadership skills
• Experience in matrixed, multinational environments with the ability to influence without authority

Preferred Qualifications

• Experience in high-growth consumer brands or multi-category portfolio environments
• Demonstrated success driving SKU-level performance and retailer-aligned media activation
• Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM)
• Familiarity with distributor models, retail media networks and shopper media ecosystems
• Experience leading content systems, media transformations, or global playbook development

How We Work With You

Our talent team at Get A Job.ai screens qualified candidates and submits them directly to our client. When you apply through getajob.ai, a recruiter will contact you to discuss your background and the opportunity. We will then present you to the client organization. Please do not contact the client directly—all applications must come through Get A Job.ai to be considered.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Employment Opportunity

Get A Job.ai is committed to equal employment opportunity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law.