Digital Marketing Lead – 6 Months – Remote – Octopus by RTG

About This Opportunity

We are representing a confidential technology organization seeking a Digital Marketing Lead for a 6-month remote engagement based in Egypt. Our client operates in the mobile app and customer engagement space, and this role will drive critical marketing, CRM, and loyalty initiatives during a key growth period.

This is a hands-on leadership position requiring both strategic thinking and tactical execution across digital channels, customer lifecycle programs, and data-driven campaign optimization.

Responsibilities

App Marketing & Campaign Management (40%)

• Execute campaigns across the mobile application
• Manage offer builds, push notifications, in-app content, and delivery channel activations

CRM & Lifecycle Marketing (25%)

• Develop automated CRM programs across onboarding, engagement, retention, and reactivation
• Manage CRM agency relationships from briefing through execution and performance review

Loyalty Program Management (20%)

• Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies
• Plan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption rates

Data & Reporting (15%)

• Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports
• Build dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web tooling
• Prepare monthly leadership reports, including Excel-based reporting where required
• Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effects

Vendor & Stakeholder Management

• Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers
• Coordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teams

What We're Looking For

• Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement
• Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations
• Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation
• Experience working with CRM agencies and managing campaign execution and performance reviews
• Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns
• Experience planning and executing customer engagement and loyalty initiatives
• Strong SQL skills with experience working on large datasets (BigQuery preferred)
• Experience analyzing transactional, CRM, and customer behavior data
• Experience with Google Analytics 4 (GA4)
• Experience building dashboards and reports using tools such as Looker Studio and Python
• Ability to perform campaign performance analysis and measure incremental sales impact
• Experience working with control groups, baseline analysis, and campaign measurement methodologies
• Experience managing external vendors and agency partners
• Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client for consideration. Throughout the process, we act as your advocate and main point of contact. Please do not contact the client directly, as all communication should flow through our recruitment team to ensure a smooth and professional process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity

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