Creative Strategist / Creative Director (w/m/d)

Responsibilities

We are representing a fast-growing consumer brand in their search for a Creative Strategist / Creative Director who deeply understands performance-driven creative development. This role owns the entire creative strategy function, serving as the bridge between performance marketing, copywriting, content creators, and production teams.

You will be responsible for:

• Analyzing creative performance data to identify winning patterns and insights
• Developing new creative angles, hooks, concepts, and storylines based on customer insights and market understanding
• Creating clear creative briefs for creators, video teams, and designers
• Building and evolving a scalable creative testing roadmap
• Analyzing customer reviews, comments, support tickets, competitor activity, and market trends to inform strategy
• Conducting creative reviews and continuously optimizing existing ad content
• Establishing a systematic creative testing process that scales from one winning angle to dozens of new variants
• Determining which customer insights, hooks, angles, and stories drive performance

What We're Looking For

Our ideal candidate brings several years of experience in performance and direct-response creative development, with deep expertise in Meta and TikTok advertising ecosystems. You are commercially minded, not just creatively oriented—you understand that creative is a growth channel.

Required qualifications:

• Multiple years of hands-on experience with performance/direct-response creative
• Strong understanding of Meta and TikTok advertising platforms and best practices
• Data interpretation skills with the ability to develop creative hypotheses from performance metrics
• Excellent grasp of consumer psychology and persuasion principles
• Ability to recognize and develop compelling hooks that drive engagement
• Experience briefing creators and creative talent with clarity and precision
• Ownership mentality—you take initiative rather than waiting for perfect instructions
• Preference for rapid testing over prolonged discussion
• Professional proficiency in German and English

Bonus experience: Direct-to-consumer, e-commerce, supplements, beauty, health, or consumer brand backgrounds are highly valued.

This is not a traditional brand creative director role focused on campaign concepts and aesthetic brand worlds. You should ask "Why will this ad convert—and how do we build the next winner from it?" rather than "Is this ad beautiful?"

How We Work With You

Our talent team at Get A Job.ai partners with leading growth companies to fill critical creative and marketing positions. When you apply through our platform, a recruiter will screen your background and creative philosophy. If there's alignment, we'll submit your profile to our client for consideration. Please do not attempt to contact the client directly, as all communication flows through Get A Job.ai during the hiring process.

The role offers flexibility with either a modern office location in Stuttgart or 100% remote work arrangements, plus rapid growth opportunities as you help build a marketing function from the ground up.

Pay

Compensation details will be discussed during the screening process based on experience level.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices and welcomes applications from all qualified candidates regardless of background.