Brand Builder (m/w/d)

About This Opportunity

We are representing a confidential consumer goods organization based in Berlin that is looking for an experienced Brand Builder to strengthen their market position and brand identity. Our talent team is seeking a strategic brand professional who can develop and sharpen brand strategy, positioning, and creative platforms while ensuring consistent implementation across all touchpoints.

This role offers the opportunity to work with cross-functional teams and agency partners to make a meaningful impact on brand development in the consumer goods sector. You'll be joining an organization that values flexible working arrangements and professional development.

Responsibilities

• Develop and continuously refine brand strategy, positioning, long-term brand vision, and overall brand story
• Take ownership of consumer insights in close collaboration with category management teams and translate them into concrete brand-building priorities
• Evolve brand architecture, brand personality, tone of voice, visual identity, messaging architecture, and distinctive brand assets
• Create and maintain brand guidelines, playbooks, toolkits, and clear decision-making frameworks
• Provide strategic and creative guidance for brand-defining campaigns and projects, ensuring high-quality agency briefings and constructive feedback
• Establish effective brand governance structures in collaboration with leadership and key stakeholders
• Measure brand health, brand KPIs, distinctiveness, and creative effectiveness, deriving actionable recommendations
• Support marketing, innovation, sales, design, and agency partners through sparring, coaching, and training on brand strategy application

What We're Looking For

• Minimum 8 years of experience building FMCG or consumer brands, ideally in food, family, children, or health sectors
• Strong expertise in brand positioning, brand strategy, brand architecture, and developing creative platforms
• Proven ability to translate brand strategy into distinctive brand assets, clear guidelines, and high-quality execution across various touchpoints
• Deep understanding of the interplay between brand strategy, consumer marketing, and trade marketing
• Experience in strategic collaboration with brand, creative, or design agencies
• Familiarity with matrix organizations and ideally experience working in international or multi-market environments
• Excellent stakeholder management skills with the ability to create alignment, bring people together, and drive initiatives forward without formal authority
• Combination of strategic thinking and creative judgment with strong commercial acumen
• Fluent in German and English, both written and verbal, with confidence working in an international environment

How We Work With You

When you apply through Get A Job.ai, our recruitment team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not contact the employer directly – all communication should go through our team to ensure a smooth and professional process.

The position offers hybrid working arrangements (approximately 60% office, 40% remote), professional development opportunities, company pension scheme, and capital-forming benefits. You'll be part of a collaborative team environment with regular events and strong team culture.

Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of gender, nationality, ethnic or social origin, religion, disability, age, or sexual orientation.