Website AEO Manager

About This Role

We are representing a global leader in compliance technology serving the financial services sector. Our client is looking for a Website AEO Manager based in Ireland who can bridge two critical priorities: driving measurable conversion through their corporate website and establishing the organization as a leader in Answer Engine Optimization (AEO) — ensuring their solutions are discovered, understood, and cited by AI-powered search tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini.

This is a rare opportunity to own both website performance and an emerging discipline that is reshaping how B2B buyers research and evaluate vendors. You will turn AEO from concept into a company-wide capability, with accountability for results.

Responsibilities

Website & Conversion Optimization

• Own the strategy, roadmap, and day-to-day performance of the corporate website, with conversion as your primary success metric
• Drive conversion rate optimization (CRO) through hypothesis-led A/B and multivariate testing, funnel analysis, and continuous improvement of high-intent user journeys (demo requests, downloads, contact forms)
• Design and optimize landing pages in partnership with demand generation teams to ensure every campaign drives measurable pipeline
• Manage site performance fundamentals: Core Web Vitals, page speed, mobile UX, accessibility, and information architecture
• Own the analytics stack (GA4, heatmaps, session tools, CRM reporting) and translate insights into a prioritized backlog of experiments and improvements
• Manage the CMS and coordinate with external developers, designers, or agencies as needed

Answer Engine Optimization (AEO) Leadership

• Serve as the in-house expert on how AI answer engines discover, interpret, trust, and cite sources — and stay ahead of this fast-evolving discipline
• Make content citable and machine-readable: clear factual answers, structured data and schema markup, entity and topical authority, FAQ and comparison formats, and technical signals for AI crawlers
• Strengthen off-site presence in review platforms, authoritative third-party sources, and digital PR channels so the organization is surfaced credibly beyond its own domain
• Evangelize AEO internally across marketing, product marketing, content, sales, and leadership — translating abstract concepts into concrete, actionable guidance
• Create enablement materials: playbooks, guidelines, and training sessions that help teams write citable content, apply structured data, and align messaging with what engines surface
• Own and prioritize the AEO roadmap: identify high-intent buyer questions, assess current visibility, and sequence content, technical, and off-site initiatives that move the needle fastest
• Build AEO measurement from the ground up: track visibility, mentions, citations, share of voice in AI answers, monitor AI-driven referral traffic, and benchmark against competitors
• Report on AEO performance to marketing leadership and connect results to pipeline influence

What We're Looking For

Required:

• 5+ years in digital marketing, web/SEO, or growth marketing, ideally in B2B SaaS
• Demonstrated CRO results — you have run experiments that measurably improved website performance, not just maintained a site
• Strong SEO foundation that you are actively evolving toward AEO and generative search, with a clear point of view on how AI is changing discovery
• Fluency with web analytics and experimentation tools (GA4, heatmaps, A/B testing platforms) and the ability to turn data into prioritized action
• Hands-on CMS experience and working knowledge of structured data/schema and technical on-page fundamentals
• Excellent communication skills — able to educate non-technical audiences and rally cross-functional teams around new ideas

Nice to Have:

• Experience marketing to financial services, compliance, risk, or other regulated, considered-purchase audiences
• HubSpot CMS and Marketing Hub experience
• Hands-on experience with AEO/GEO tooling and AI-answer monitoring platforms
• Comfort working with developers and managing external agencies

How We Work with You

Candidates apply directly through Get A Job.ai. Our recruiting team will review your experience and conduct an initial screen. Qualified candidates will be introduced to our client for interviews. Please do not attempt to contact the employer directly — all communication and coordination will be managed by our talent team to ensure a smooth, confidential process.

Pay

Compensation details will be discussed during the screening process and are competitive for the Irish market and seniority level of this role.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applicants of all backgrounds and work with our clients to ensure fair, equitable recruitment processes.