Senior CRM Manager:in (Lifecycle & Retention) I E-Commerce I Growth I Achim, hybrid

About This Opportunity

We are representing a fast-growing e-commerce organization in the renewable energy sector, based in Achim (near Bremen), Germany. This is a hybrid role offering the chance to build a CRM function from the ground up and transform it into a genuine growth driver.

Our client has experienced significant growth over the past three years and is now ready to evolve their customer relationship management from a side activity into a strategic retention and lifecycle marketing function. You'll have access to an established base of several hundred thousand leads and customers, a Klaviyo implementation, and rich data—what's missing is the strategy, segmentation, automation, and measurement framework that you will create.

Responsibilities

• Build the CRM and lifecycle marketing strategy from scratch, establishing processes, tools, and structures focused on customer retention and repeat purchases
• Develop and optimize automated customer journeys in Klaviyo, including welcome sequences, post-purchase flows, cross-sell/upsell campaigns, and win-back programs
• Create meaningful customer segments based on purchase behavior, interests, and lifecycle stage to enable targeted communication
• Own all CRM campaigns, managing themes, timing, and execution in close collaboration with marketing and e-commerce teams
• Establish a testing and learning culture through structured A/B tests to continuously improve CRM performance
• Monitor and report on CRM performance metrics, translating data into actionable insights and measurable business impact
• Ensure data quality and GDPR compliance across all CRM processes and list management activities
• Identify and prioritize the highest-impact CRM opportunities, with potential to develop loyalty and referral programs over time

What We're Looking For

• Approximately 4+ years of hands-on experience in CRM, lifecycle marketing, or retention marketing, ideally within e-commerce or direct-to-consumer environments
• Proven track record of building or significantly developing a CRM function, not just maintaining existing processes
• Strong expertise with Klaviyo, including flows, segmentation, templates, and testing capabilities; comfortable managing large contact databases
• Data-driven mindset with solid understanding of CRM KPIs and the ability to derive concrete actions that drive customer retention and revenue
• Excellent prioritization skills and ability to manage multiple initiatives simultaneously—campaigns, flows, tests, and new ideas—without losing focus
• Proactive approach with desire to build rather than administer; comfortable creating structures and continuously improving existing approaches
• Strong collaborative skills with confident communication abilities in German (required for working with the local team)
• Comfort with ambiguity and startup environments where you'll create processes rather than follow existing playbooks

This role is not suitable if you: prefer established CRM setups with existing processes, require lengthy approval chains, want to focus only on campaign execution without ownership of strategy and analytics, view data work as a chore rather than a tool, or feel stressed by building new structures in environments with evolving processes.

How We Work With You

Candidates interested in this position apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and ensure alignment with the role requirements. Qualified candidates are then presented to our client for consideration. Please do not attempt to contact the employer directly—all communication and coordination will be managed through our recruitment process to ensure a professional and efficient experience for everyone involved.

Pay

Compensation details will be discussed during the screening process based on your experience and qualifications.

Additional Benefits: The position offers flexible working hours, 2 days per week remote work, 28 days vacation plus 5 days workation annually, your birthday off, wellness program subsidies, retirement contribution support, and employee product discounts.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of background, identity, or circumstances.