Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/w/d), München

About This Opportunity

We are representing a confidential digital transformation consultancy based in München that works with established B2B clients in manufacturing, industrial goods, and wholesale sectors. Our talent team is seeking a Senior Consultant specializing in Search, Content & AI Visibility to join their team.

This role addresses a critical shift in how B2B buyers research: organic traffic patterns are changing as searches increasingly begin in ChatGPT, Perplexity, and Google AI Mode rather than traditional search results pages. You will develop strategies that make clients visible across both classical search engines and generative AI systems, with content as the primary lever for discoverability and citation.

Responsibilities

• Develop integrated search and content strategies spanning traditional SEO and generative engine optimization (GEO/AI Search), prioritizing by impact rather than completeness
• Execute technical SEO in depth: crawling, indexing, Core Web Vitals, JavaScript rendering, logfile analysis, internal linking architecture, and information design
• Guide website relaunches and migrations while preserving visibility
• Design topic, content, and entity architectures aligned with B2B buying journeys from awareness-stage content through deep content suitable for LLM citation
• Brief content teams and client subject matter experts, review against search intent and citability standards, and approve publication decisions
• Build content audits identifying cannibalization and gaps, creating editorial plans with sustained relevance
• Establish AI visibility through consistent entity representation (structured data, sameAs, Wikidata, industry directories) and citable content in LLM source materials
• Measure AI visibility using prompt-set-based share of voice across multiple platforms, including logfile analysis and referral traffic tracking with transparent documentation of measurement limitations
• Conduct SEO and GEO audits, analyze competition and search intentions, and derive prioritized, actionable recommendations
• Manage multiple client accounts within agreed hourly budgets, lead monthly reporting calls and quarterly reviews, and flag scope issues proactively
• Present to management level, serve as sparring partner for marketing and digital leaders, and deliver candid assessments even when findings are uncomfortable
• Support new business pitches and proposals with realistic effort estimates
• Leverage AI tools and automation for analysis, content optimization, and reporting while maintaining professional judgment
• Coach colleagues and clients, collaborate cross-functionally, and create documentation that ensures continuity beyond handoffs

What We're Looking For

Required Experience & Skills:

• Minimum 5 years in SEO with genuine project ownership and responsibility for sustainable implementations
• Deep technical SEO expertise: ability to audit setups with five-figure URL counts and prioritize findings effectively
• Daily proficiency with Search Console (including API), Screaming Frog, logfile analysis, and at least one major SEO suite (Sistrix, Semrush, or Ahrefs)
• Content strategy experience for complex B2B topics including topic architecture, editorial planning, and quality assurance
• Skill in writing briefs for editorial teams and reviewing content against search intent and citation standards
• Either hands-on GEO/AI visibility experience or substantive self-directed learning with informed perspectives on emerging practices
• Data competency: confident reading of GA4 and Search Console, ability to work with BigQuery exports, and clear articulation of measurement requirements
• Understanding of B2B contexts with lengthy buying journeys and multiple stakeholders; experience in manufacturing, industrial goods, machinery, or wholesale preferred
• Analytical thinking with courage to make clear recommendations, even when they challenge conventional approaches
• Strong communication skills for explaining technical concepts to executive audiences without oversimplification
• Hands-on approach with patience for legacy systems (older CMS platforms, slow IT deployment cycles, limited technical access)
• Advanced Excel proficiency
• Strong communication skills in German; solid English proficiency

Employment Details:

• Location: München, with flexible work-from-home and work-from-anywhere options
• Full-time or part-time arrangements available
• Flexible working hours within a gleitzeit framework

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and conduct an initial screening. If there's a strong match, we will submit your candidacy to our client for consideration. Throughout the process, we serve as your advocate and main point of contact.

Please do not contact the client directly. All communication regarding this opportunity should go through Get A Job.ai to ensure a coordinated and professional process.

To apply, please submit your CV along with your salary expectations and notice period or available start date.

Pay

This position is not associated with a specific pay rate through Get A Job.ai. Compensation will be discussed during the interview process based on your skills, experience, and the scope of responsibilities.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applications from qualified candidates regardless of gender, age, background, origin, religion, sexual orientation, or disability status.