Senior Marketing Manager, ABM

About This Opportunity

We are representing a confidential fintech organization seeking a Senior Marketing Manager, ABM to lead account-based marketing and cold outbound initiatives. This role sits at the intersection of marketing, partnerships, and sales, driving pipeline for key B2B segments including independent mortgage banks, wholesale brokers, SMBs, home improvement companies, banks, and credit unions.

Our client is a blockchain-powered capital markets platform that has originated over $22 billion in home equity financing and operates multiple financial products reshaping consumer finance. This is a high-impact role for an "outbound hacker" who can build scalable systems while maintaining obsessive focus on measurable results.

Responsibilities

• Build and manage the entire cold email engine, including account grading, tiering, contact mapping, and automated journey design for core target segments
• Define success metrics and track cross-channel performance to demonstrate direct impact on meetings booked, SQLs, and pipeline generated through Salesforce reporting
• Develop targeting and messaging systems that power ABM efforts for cold outbound and prospect nurture throughout longer sales cycles
• Collaborate with sales to identify key inflection points in the prospecting cycle and supply channel teams with precise data and messaging for direct mail, gifting, and LinkedIn campaigns
• Act as final quality filter for messaging and content, ensuring resonance with target accounts and building streamlined deployment systems for sales teams
• Partner with field marketing to identify highest-impact events and supply targeted ABM data and pre/post-event tactics to maximize physical presence
• Continuously run A/B tests on messaging and targeting, using data to optimize approach and drive conversion

What We're Looking For

• Proven B2B marketing experience building Account-Based Marketing, Outbound, or Demand Generation engines
• Demonstrated ability to build automated workflows and relentlessly optimize through data-driven testing
• Hands-on experience with cold email and data enrichment platforms such as Lemlist, Apollo, Clay, or Outreach
• Strong working knowledge of HubSpot and Salesforce, including system integration diagnostics and pipeline reporting capabilities
• Ability to diagnose CRM sync issues and communicate solutions to technical teams
• Track record of living in data enrichment tools and obsessing over A/B test results
• Sharp instinct for B2B messaging that converts
• Experience in fintech or banking is highly preferred
• Must be eligible to work in the United States without visa sponsorship

Success Milestones:

• 30 Days: Audit target account lists, launch first always-on cold email sequences, master HubSpot/Salesforce reporting dashboards
• 60 Days: Build data and messaging hand-off systems for channel managers, establish SQL quality feedback loop with sales, begin structured A/B testing
• 90 Days: Fully functioning outbound engine with clear attribution to SQLs and pipeline, plus data-backed optimization roadmap for next quarter

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your qualifications and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration. Please apply exclusively through our platform—direct contact with the client is not part of this process.

Pay

Pay via Get A Job.ai: $118,800 - $178,200 per year, plus 25% annual bonus target paid quarterly and company equity in the form of RSUs. Final compensation is determined based on experience, skills, location, and internal equity.

Benefits include: Comprehensive medical, dental, and vision coverage with 100% employer-paid premiums for employees and dependents on select plans; company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits; employer-paid life and disability insurance; 11 observed holidays and PTO; up to 12 weeks paid family leave; and continuing education reimbursement.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic.