B2B Demand Generation Manager

About This Opportunity

We are representing a confidential food technology client in their search for a B2B Demand Generation Manager based in London. This is a high-impact role for an experienced performance marketer who can own paid demand generation end-to-end across multiple operating markets. You'll be responsible for building and scaling lead generation engines that convert into revenue-generating business partnerships.

Our client operates in a highly competitive category where local market relevance is critical. You'll work closely with sales and commercial teams in each country to adapt demand generation strategies to local realities, managing significant budgets across diverse channels including Meta, TikTok, Google, and programmatic advertising.

Responsibilities

• Own end-to-end paid demand generation across multiple markets and B2B products, managing substantial budgets across Meta, TikTok, Google, programmatic and emerging channels
• Partner with country-level sales and commercial stakeholders to understand local market dynamics and adapt demand generation strategies accordingly
• Build lead generation pipelines focused on quality conversion metrics, tracking from initial lead through to live partnerships and revenue generation
• Collaborate with creative teams on full-funnel campaigns, from lead generation through brand awareness initiatives in competitive markets
• Implement automation and AI-assisted workflows to improve campaign efficiency
• Support new product and feature launches with targeted go-to-market demand generation campaigns
• Own reporting and measurement frameworks, defining success metrics from spend through to business impact
• Experiment with locally relevant tactics and scale successful approaches into repeatable playbooks

What We're Looking For

Essential qualifications:

• 5–8 years of experience running high-budget B2B paid campaigns across multiple channels, with demonstrated strength in Meta, TikTok and Google Search
• Proven SMB B2B experience building lead generation pipelines that deliver quality conversions and revenue outcomes
• Track record managing campaigns across multiple countries, products or client portfolios
• Strong ability to plan and optimize media investment against business and campaign-level KPIs, including in-house media buying capabilities
• Commercial instinct and ability to work collaboratively with sales teams, adapting strategies to country-specific requirements
• Fluency in English; additional languages are advantageous
• Creative partnership skills with ability to craft intelligent positioning and operate independently with regional teams
• Analytical and data-driven approach: designing tests for statistical significance, forming hypotheses, and scaling winning strategies
• Demonstrated interest in AI and automation with concrete implementation examples

Nice to have:

• Background in food, delivery or retail industries
• Experience aligning inbound and outbound marketing motions
• Knowledge of data enrichment and attribution tools (Clay, Cognism, ZoomInfo)
• Familiarity with ABM, intent-based tools, content syndication, paid PR or retail media

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and match against our client's requirements. Qualified candidates will then be submitted to the client for consideration. The client's interview process typically includes 3-4 stages.

Please do not contact the client directly. All communication and coordination will flow through Get A Job.ai to ensure a professional and organized process for everyone involved.

Pay

Compensation details will be discussed with qualified candidates during the screening process based on experience and market rates for this level of role in London.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure an equitable recruitment experience. If you require reasonable accommodations during the application or interview process, please let our team know.