Growth Marketing, Senior Manager

About This Opportunity

Our talent team is representing a confidential EdTech organization seeking a Growth Marketing, Senior Manager to lead marketing technology integration, operations, and next-generation acquisition strategies. This is a remote position for candidates located anywhere in the United States.

This high-impact role sits at the intersection of marketing strategy, operations, data infrastructure, and intelligent automation. You'll own and evolve the email marketing program while leading customer data platform initiatives across digital marketing channels and direct mail. This is a modern marketing role for someone who understands that the future of cross-channel orchestration lives inside a well-architected customer data platform.

Responsibilities

• Lead audience segment buildout within the licensed CDP platform, collaborating with data teams on audience traits, event taxonomy, identity resolution rules, and integration architecture
• Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting
• Establish and enforce data hygiene standards, CAN-SPAM compliance protocols, and unsubscribe/suppression management
• Collaborate with data teams to maintain subscriber data governance frameworks
• Drive cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns for consistent audience targeting and personalization
• Lead AI automation adoption across email and direct mail for send-time optimization, predictive segmentation, and performance analytics
• Manage reporting dashboards connecting marketing channels to engagement, renewal rates, and revenue contribution
• Evaluate and recommend MarTech tooling to support channel expansion and automation maturity
• Serve as internal subject matter expert on email and CDP capabilities
• Manage one or more team members

What We're Looking For

Required Qualifications:

• 6+ years in email marketing, growth marketing, or marketing automation
• Hands-on experience with a customer data platform (Twilio Segment preferred)
• Direct experience with marketing automation platforms such as Marketo, HubSpot, Klaviyo, or Customer.io
• Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data
• Working knowledge of CAN-SPAM and privacy regulations, email deliverability best practices, and list hygiene management
• Experience working cross-functionally with data engineering, analytics, and product teams
• Must be located in the United States and legally eligible to work without visa sponsorship
• Ability to work from home during core US business hours

Preferred Experience:

• Direct mail program experience or exposure to omnichannel orchestration
• Experience in subscription or auto-renew business models
• Active hands-on use of AI tools in marketing workflows
• Experience in regulated or compliance-sensitive industries (healthcare, education, financial services)
• Strong familiarity with Marketo

Ideal Mindset:

• Data-driven decision maker who builds audiences, tests hypotheses, and analyzes results
• Builder mentality—comfortable working hands-on in platforms while influencing strategy
• Moves with urgency and communicates proactively when blockers arise
• Energized by ambiguity and sees evolving roles as opportunities
• Holds work to high standards and raises the bar for team members

How We Work with You

When you apply through Get A Job.ai, our recruiting team will review your application and conduct an initial screening. We'll discuss your background, the role requirements, and answer your questions about our client. Once we mutually agree you're a strong match, we'll submit your profile to the client for consideration and guide you through their interview process.

Please do not attempt to contact the client directly. All communication and coordination will flow through our team to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed during the screening process and are competitive for this level of experience and responsibility.

Equal Opportunity

Get A Job.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates in our recruiting process.