Growth & Marketing Manager E-Commerce (m/w/d)

About This Opportunity

We are representing a Berlin-based e-commerce organization that has established itself as a technology leader in the customizable sports equipment sector. Since 2017, our client has grown into one of the most innovative players in their market, selling through their own Shopify Plus store, Amazon, and B2B partnerships.

We're seeking a Growth & Marketing Manager to work directly with one of the founders, taking holistic responsibility for marketing strategy and execution. You'll manage an annual media budget exceeding €1 million, develop CRM and SEO initiatives, and build AI-integrated processes into daily operations.

Responsibilities

• Paid Advertising: Plan, manage, and scale campaigns across Meta and Google (Search, Shopping, PMax, YouTube) with budget responsibility exceeding €1 million annually; optimize for ROAS and customer acquisition costs through continuous testing and attribution analysis
• Creative Development: Conceive, brief, and produce ad creatives (video, static, UGC) hands-on using AI-powered tools and collaborating with freelancers; analyze performance at the creative level
• CRM & Retention: Advance email and WhatsApp marketing through campaign planning, segmentation, and expansion of automated flows
• SEO & GEO: Ensure visibility on Google and in AI assistants like ChatGPT, Claude, and Perplexity
• AI & Process Building: Establish AI-supported workflows across marketing—from creative production through content creation to reporting and analysis
• Growth Initiatives: Identify and test new channels and levers (additional marketplaces, international markets); develop campaigns around seasonal peaks and product launches
• Shop & Landing Pages: Build and optimize landing pages, campaign pages, and shop elements directly in Shopify; improve conversion throughout the customer journey
• Reporting & Control: Develop clear marketing reporting (channel performance, CAC, ROAS, retention) and continuously analyze traffic, conversion, and user behavior to inform decisions and budget allocation

What We're Looking For

• Multiple years of demonstrated experience in e-commerce or D2C marketing, ideally with direct budget responsibility in performance marketing
• Strong expertise in Meta Ads and Google Ads, plus proficiency with tracking and analytics tools (GA4, Google Tag Manager, Shopify reporting, or similar)
• Experience with email and CRM platforms (e.g., Klaviyo, chatarmin) and strong instincts for audience targeting, segmentation, and retention
• Solid SEO understanding and curiosity about GEO—actively observing how AI assistants are changing search behavior
• Active use of AI tools in daily work with enthusiasm for reimagining processes
• Basic knowledge of HTML, CSS, and JavaScript; ideally some experience with Shopify (theme customization, Liquid, apps)
• Analytical thinking, confident handling of numbers and Excel/Google Sheets—you make data-driven decisions
• Structured, self-directed work style with strong hands-on mentality—you don't just conceive, you execute
• Excellent German language skills; English at minimum B2 level

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not contact the client directly—all communication flows through our recruitment team to ensure a smooth, confidential process.

Pay

The client offers €53,000 to €58,000 annually based on qualifications and experience. Additional benefits include hybrid work flexibility, office location in Berlin-Charlottenburg with excellent public transit access, complimentary transit pass (Deutschlandticket), monthly massage as tax-free benefit, employer-supported retirement plan, free beverages and coffee, and employee discounts.

Location: Berlin, Germany (hybrid work possible)

Employment Type: Full-time

Equal Opportunity

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