Growth Lead B2C & B2B (f/m/d)

About This Opportunity

Our talent team is representing a confidential AI-powered staffing platform based in Berlin. We're seeking a Growth Lead B2C & B2B to own how quickly and profitably our client scales both sides of their marketplace. You'll manage performance marketing for end-user acquisition and business client generation, lead a focused team, and execute hands-on across Google and Meta. This is a player-coach role combining strategic ownership with direct account management.

Responsibilities

• Develop and own the performance marketing strategy for both B2C talent acquisition and B2B business client generation
• Manage Google and Meta accounts hands-on: account structure, budget allocation, bidding logic, creative testing, and scaling across Search, Performance Max, YouTube, and App campaigns
• Lead a small team as People Manager: one Performance Marketer focused on TikTok and Paid Social, plus two SEO/GEO Managers—you'll hire, coach, and develop talent
• Expand the channel mix through your Performance Marketer (TikTok, Paid Social) and run your own tests in Programmatic, Display, and App channels like Apple Search Ads
• Own B2B paid lead generation including LinkedIn Paid, working closely with Sales on lead quality, handover processes, feedback loops, and pipeline contribution
• Serve as sparring partner for your SEO and GEO team members, ensuring organic growth aligns with paid strategies
• Own central KPIs and manage the performance budget including allocation, forecasting, and reporting
• Establish a structured testing culture: scale proven channels, validate new paid channels, and respond rapidly to seasonal fluctuations
• Collaborate closely with Brand and In-House Studio teams on ad creatives and messaging, and with Product and BI on tracking, attribution, and funnel optimization
• Report to the Head of Marketing

What We're Looking For

• 5+ years in performance marketing, with multiple years in team leadership, ideally in a tech scale-up environment; marketplace experience is a strong plus
• Deep, proven expertise in Google Ads (Search, Performance Max, YouTube) and Meta—you've personally managed and scaled these channels with significant budgets, not just delegated
• Player-coach mindset—you want to stay hands-on in accounts while providing strategic direction
• Solid understanding of TikTok and Paid Social to lead and challenge your Performance Marketer
• SEO and GEO knowledge sufficient to manage, prioritize, and develop two managers
• B2C and B2B experience—you've built paid lead generation in close collaboration with Sales, optimizing for quality over volume
• Experience building martech, tracking, and attribution setups, including mixed-media models
• Data fluency: you read data, form hypotheses, and adapt strategy accordingly
• Strong stakeholder management and ability to influence at all levels
• Ownership mentality, high execution speed, and comfort in a fast-paced scale-up environment
• German at C1 level or native; fluent English required
• Experience with Programmatic, Microsoft Ads, or App channels is a plus

How We Work With You

Candidates apply directly through Get A Job.ai. A recruiter from our team will screen your application and conduct an initial interview. If we move forward together, we'll submit your profile to our client for consideration. Please do not contact the client organization directly—all communication flows through Get A Job.ai to ensure a smooth, confidential process.

Pay

Compensation details will be discussed during the screening process and are competitive for the Berlin market.

Get A Job.ai is an equal opportunity recruiter. We evaluate all candidates based on qualifications and merit, without regard to age, gender identity, ethnicity, sexual orientation, disability status, or religion.