Director, Product Marketing, GTM Strategy

About This Opportunity

We are representing a confidential SaaS organization experiencing significant growth and expansion. Our client has built a strong foundation of innovative products and is now focused on creating the go-to-market infrastructure to commercialize these innovations effectively. They need a strategic leader to build the product marketing function that will drive their next phase of growth.

As Director of Product Marketing, GTM Strategy, you'll create the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market. This is a ground-up build opportunity where you'll establish frameworks, messaging, sales plays, and commercialization processes that translate product innovation into customer value and revenue.

Responsibilities

GTM Strategy & Commercialization

• Create repeatable frameworks for bringing new products to market consistently
• Develop commercialization plans that align cross-functional teams including Product, Marketing, Sales, Enablement, Customer Success, and Partnerships
• Partner with Product leadership to integrate commercialization early in the product lifecycle
• Establish scalable launch readiness processes supporting both major launches and continuous innovation
• Shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership

Messaging, Positioning & Value Selling

• Own corporate messaging framework and customer value narrative
• Develop positioning that shifts conversations from features to business outcomes
• Create messaging frameworks for company, platform, products, industries, and strategic initiatives
• Build foundational sales messaging including First Call Deck and core presentations
• Develop solution narratives for key growth areas including AI, analytics, and partnership initiatives
• Ensure messaging consistency across all customer-facing teams and executive communications

Sales Plays & Enablement

• Build repeatable sales plays that help teams create pipeline and win deals
• Partner with Sales Enablement to develop playbooks, talk tracks, discovery guides, and objection handling content
• Integrate messaging into existing sales methodologies like MEDDPICC
• Develop vertical messaging and industry-specific sales assets
• Build and maintain centralized repository of GTM messaging and commercialization assets
• Continuously improve materials based on field team and customer feedback

Cross-Functional Leadership & Team Building

• Serve as connective tissue between Product, Marketing, Sales, Customer Success, Partnerships, and Executive Leadership
• Build repeatable GTM planning rhythms across organizations
• Establish the commercialization function including operating processes, templates, and best practices
• Identify opportunities to scale through AI, automation, and repeatable systems
• Hire, coach, and develop a high-performing commercialization team as the organization grows

What We're Looking For

• 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS
• Proven experience building commercialization, product marketing, or GTM programs from the ground up
• Strong expertise in positioning, messaging, value frameworks, and sales enablement
• Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing teams
• Demonstrated ability to translate product innovation into commercial success
• Experience creating repeatable GTM operating models and launch processes
• Excellent executive communication and storytelling skills
• Familiarity with Salesforce, Gong, Highspot or similar platforms, Notion, AI productivity tools, and modern GTM technology
• A builder's mindset—you enjoy creating structure where none exists and scaling teams over time
• Equal parts strategist, storyteller, operator, and builder who thinks beyond launches to commercialization, adoption, and revenue

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and fit for this role. Once we've identified strong matches, we submit qualified candidates to our client for consideration. Please do not attempt to contact the client directly, as all communications are managed through our recruiting process to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Employment Opportunity: Get A Job.ai provides equal employment opportunities to all applicants and prohibits discrimination and harassment of any type. We are committed to creating an inclusive environment for all candidates.