VP Marketing, Blue Nile

Signetjewelers is seeking a Vice President of Marketing for Blue Nile, our leading online jewelry brand, based in R2Net Operations in New York, NY. This is a full-time leadership position where you'll shape marketing strategy and drive brand growth across digital channels.

What This Role Involves

As Vice President of Marketing for Blue Nile, you'll own the strategic direction of all marketing initiatives across the brand. This leadership position requires creative thinking, analytical rigor, and the ability to manage and inspire a high-performing marketing team. You'll work cross-functionally with product, sales, and operations teams to elevate brand positioning, expand market reach, and drive customer acquisition and retention in the competitive online jewelry space.

Day-to-Day Responsibilities

• Develop and execute comprehensive marketing strategies that align with business objectives and brand vision
• Lead and mentor the marketing team, fostering a culture of innovation and accountability
• Oversee digital marketing campaigns, including paid search, social media, email, and content marketing
• Manage marketing budget allocation and ensure strong return on investment across all channels
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities
• Collaborate with product and design teams to ensure brand consistency across all touchpoints
• Track key performance indicators and provide regular reporting to senior leadership

What We're Looking For

• 7+ years of marketing leadership experience, with at least 3 years in a VP or director-level role
• Proven track record driving growth in e-commerce or digital-first retail environments
• Strong understanding of luxury brand positioning and customer acquisition strategies
• Expertise in digital marketing channels, analytics, and marketing automation platforms
• Excellent leadership and team management skills with ability to build and scale high-performing teams
• Strategic thinking combined with tactical execution capabilities
• Strong written and verbal communication skills

About Signetjewelers

Signetjewelers is a leading jewelry retailer with a portfolio of distinctive brands, including Blue Nile, one of the most trusted online jewelry destinations. Our New York-based team combines retail heritage with digital innovation to serve millions of customers seeking quality jewelry and exceptional value.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.