Lead Ads Product Marketing Manager

About This Opportunity

We are representing a confidential performance advertising technology company in their search for a Lead Ads Product Marketing Manager. Our client operates at the intersection of connected TV advertising and digital performance marketing, providing sophisticated measurement and attribution capabilities for advertisers seeking measurable business outcomes.

In this role, you'll drive go-to-market strategy for CTV advertising capabilities within a major ad platform integration. You'll translate complex product features and performance data into compelling customer narratives, launch programs, and enablement materials that drive adoption across advertiser and agency audiences.

Responsibilities

• Set and execute go-to-market strategy for CTV advertising capabilities, including positioning, messaging, launch planning, enablement, and adoption programs across Product, Sales, and Marketing teams
• Translate technical product capabilities into clear customer value propositions for advertisers, agencies, and internal stakeholders
• Partner with Product, Data Science, Sales, and Marketing teams to synthesize customer, market, competitive, and performance insights that inform product strategy and commercialization
• Create launch and enablement materials including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications, and training content
• Lead cross-functional launch working groups and establish clear owners, milestones, dependencies, and escalation paths to ensure launch readiness
• Define and monitor launch and adoption success metrics, using performance data and customer feedback to optimize future launch approaches
• Leverage AI tools to accelerate research, analysis, and content development while applying judgment and verification to ensure accuracy and quality

What We're Looking For

• Minimum 10 years of experience in product marketing, go-to-market strategy, or closely related roles in ad tech, CTV, performance marketing, or B2B SaaS
• Bachelor's degree in marketing, business, communications, or equivalent experience
• Proven track record bringing complex technical products or features to market, from positioning through post-launch optimization
• Strong background in adtech, performance marketing, CTV, programmatic advertising, or related domains
• Ability to translate technical concepts and data into clear, customer-centered narratives for multiple audiences and formats
• Experience using customer, market, competitive, and product-performance insights to shape recommendations and GTM decisions
• Demonstrated success partnering across Product, Sales, Marketing, and other cross-functional teams to drive alignment and execution
• Experience using AI to improve speed and quality of research, analysis, or content development, with a clear approach to validating accuracy
• High integrity and ownership: you protect sensitive data, apply critical judgment to AI-assisted work, and remain accountable for final decisions
• Experience bringing integrated products, platform partnerships, or post-acquisition offerings to market is a plus

How We Work With You

Candidates interested in this position should apply directly through Get A Job.ai. Our recruiting team will review your application and conduct an initial screening to understand your background and fit for the role. Qualified candidates will then be presented to our client for consideration. Please do not attempt to contact the client directly, as all applications must be submitted through Get A Job.ai to be considered.

This is a remote position based anywhere in the United States. The role requires in-person collaboration 1-2 times per quarter, but you may be situated anywhere in the country. This position is not eligible for relocation assistance and is available to US-based applicants only.

Pay

The client has indicated a base salary range of $145,747–$300,067 USD for this position, plus equity eligibility. Final compensation is based on factors including location, relevant experience, and specific skills and expertise.

Get A Job.ai is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.