Head of Product Marketing (m/w/d)

About This Role

We are representing a fast-growing direct-to-consumer footwear brand in the European market. Our client is seeking a Head of Product Marketing to serve as the strategic bridge between product development and performance marketing. This is a high-impact role where you'll own product launches, build customer insight systems, and shape which products get developed for specific market niches. You'll work with real customer data, performance metrics, and creative teams to ensure every product launches with a compelling story and validated messaging.

Responsibilities

• Plan and execute product launches end-to-end, coordinating timing, positioning, and alignment across performance marketing, creative teams, CRM, and e-commerce
• Build and manage the customer insights function: establish a customer panel, develop segmentation frameworks, conduct qualitative interviews, and systematically analyze community and advertising feedback
• Translate insights into actionable product briefs addressing fit, comfort, customer needs, and new product opportunities—feeding directly into product development and founder strategy discussions
• Develop messaging hypotheses and creative angles for the creative team, establishing feedback loops where campaign test results inform future insight cycles
• Define core positioning for each product: the problem it solves, target audience, and urgency—then brief creative teams and creators accordingly
• Conceptualize product USPs optimized for social media performance and specific niche audiences
• Systematically analyze customer feedback from surveys, reviews, and return reasons, channeling learnings to product and campaign teams
• Design and calculate offers and bundles based on contribution margin, not just conversion optimization

What We're Looking For

• 4+ years of experience in product marketing, brand management, or growth roles—ideally at a D2C brand or e-commerce company
• Proven track record of owning product launches with measurable results you can articulate
• Strong writing skills: you can craft positioning statements, creative briefs, and landing page copy that is clear and jargon-free
• Comfortable working with metrics including conversion rates, contribution margin, and sell-through
• Understanding of how performance creative works and what makes an effective hook
• Fluent German and strong English
• Based in or willing to relocate to Hamburg

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and schedule an initial screening call. We'll discuss your experience with product launches, customer insights, and performance marketing environments. If there's a strong match, we'll prepare and submit your candidacy to our client with a detailed briefing. Throughout the interview process, we'll provide coaching and feedback. Please do not contact the employer directly—all communication should go through our team to ensure the best possible representation.

Pay

Compensation details will be discussed during the screening process based on your experience level and the client's budget parameters.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We evaluate all candidates based on qualifications and role fit, and we encourage applications from diverse backgrounds and experiences.