Founding Brand Manager (m/w/d)

About This Opportunity

We are representing a confidential electric vehicle startup in München that is building their brand from the ground up. Our client is backed by seed-stage venture capital and has achieved strong initial traction through performance marketing. They're now ready to invest in brand awareness and need a founding brand leader to define how the market perceives them.

This is a rare opportunity to build a consumer brand from zero in a fast-growing sector. You'll have strategic autonomy, a six-figure budget, and direct impact on how customers across Germany—and eventually Europe—think about the category.

Responsibilities

• Define and execute the complete brand strategy alongside the Head of Marketing, with full operational ownership of day-to-day execution
• Plan and launch multi-channel campaigns across OOH, YouTube, PR, community, and other awareness channels—you decide the mix, region, and messaging
• Establish brand positioning, narrative, and tone of voice based on customer research, market analysis, and competitive intelligence
• Design brand touchpoints across the entire customer journey, ensuring consistent messaging from first contact through the sales process
• Test regional campaigns, analyze performance, and scale what works
• Manage a six-figure annual brand budget with full discretion on allocation
• Conduct brand audits, field surveys, and other research independently
• Leverage AI tools to accelerate creative execution while maintaining original thinking

What We're Looking For

• 4–6 years of brand experience in B2C, preferably in startups or fast-moving environments
• Proven track record building a brand from scratch—not just managing an existing one
• Direct experience concepting and executing multi-channel campaigns from start to finish
• Strategic understanding of when and how to use each channel to deliver the right message to the right audience
• Creative thinking with the ability to explain why ideas work and demonstrate measurable impact from past campaigns
• Strong foundation in brand research and identity development—you know how to build the strategy before launching tactics
• Highly autonomous operator who conducts audits, research, and campaigns without requiring direction
• Results-oriented mindset with the ability to define success metrics even for hard-to-measure brand work
• Comfortable leveraging AI as a productivity tool while maintaining creative originality
• Native German proficiency required; strong English expected
• Based in or willing to relocate to München with on-site presence at least four days per week

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client with your permission. Please do not attempt to contact the employer directly—all communication flows through our team to ensure a professional process for everyone involved.

Our client values boldness, growth ambition, and impact over hierarchy. This is a seed-stage environment where you'll need to be comfortable with ambiguity, rapid change, and building processes rather than following them. The role requires full commitment and flexibility beyond standard hours when needed.

Pay

Compensation details will be discussed during the screening process based on experience and fit.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome candidates of all backgrounds, identities, and experiences to apply.