Director, Paid Marketing (Subscriptions)

About This Opportunity

We are representing a profitable, privacy-focused technology company seeking a Director of Paid Marketing to lead their subscription acquisition strategy. This is a high-impact leadership role where you'll build and scale a paid user acquisition program from the ground up, proving that growth and privacy-respecting practices can coexist. You'll own strategy, budget allocation, KPI development, and performance measurement while partnering across marketing, product, design, data science, and finance teams.

Our client operates multiple consumer products with millions of active users across mobile and desktop platforms. They've been profitable for over a decade and are now scaling their subscription offering with ambitious growth targets.

Responsibilities

• Build and lead a profitable paid subscriber acquisition program, defining break-even models and cost-per-acquisition targets
• Develop strategic roadmaps and prioritize high-impact projects that drive measurable subscriber growth
• Plan and execute integrated marketing campaigns across app store ads, paid social, and mobile app networks
• Design rapid testing cycles to identify, validate, and scale successful acquisition tactics
• Establish measurement frameworks using aggregate data, incrementality testing, and experimentation rather than user-level tracking
• Partner with cross-functional teams to align on strategy, secure resources, and drive execution
• Manage budget allocation and resource prioritization in a high-accountability environment
• Develop team capabilities through mentorship and strategic guidance

What We're Looking For

• 10+ years of professional marketing experience, including 4+ years in senior leadership roles driving profitable app subscription growth (ideally managing programs with 1M+ subscribers)
• Proven track record launching paid subscription acquisition programs from scratch, including setting CPA targets, developing media plans, and establishing measurement frameworks
• Deep expertise in performance marketing channels including app store advertising, paid social, and mobile app networks
• Experience at consumer-facing tech companies with significant US user bases (ideally 10M+ monthly active users) and multiple product lines
• Strong analytical capabilities including app economics modeling (payback periods, lifetime value), incrementality testing, and data analysis
• Demonstrated ability to work in resource-constrained environments where opportunity cost drives prioritization decisions
• First-principles thinking approach to breaking down ambiguous growth opportunities into focused, achievable initiatives
• Track record developing team members and improving collaboration, expertise, and business impact
• Excellent written and verbal communication skills across all organizational levels
• Willingness to leverage AI tools and build effective workflows to accelerate work
• Ability to work remotely with flexibility while maintaining full-time commitment
• Comfortable with video meetings and ability to travel 2-3 times annually for team events

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your experience and conduct an initial screening conversation. We'll discuss your background in subscription growth marketing, leadership approach, and interest in privacy-focused technology. If there's a strong mutual fit, we'll coordinate your interview process with our client, including discussions with marketing leadership, cross-functional partners, and executive team members.

Important: Please apply exclusively through Get A Job.ai. Do not contact the client company directly, as all candidates must be submitted through our recruitment process.

Pay

This role is based in the United States and offers remote work flexibility. Compensation details will be discussed during the screening process with our talent team.

Get A Job.ai is committed to equal employment opportunity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need accommodation during the application process, please let our team know.