CRM Program Lead

The CRM Program Lead role at Iherb in Home Office, CA presents a full-time opportunity to shape strategic customer relationship efforts that strengthen long-term loyalty and engagement. This position invites a results-focused leader to guide programs that connect data insights with meaningful customer experiences.

What This Role Involves

As CRM Program Lead at Iherb located in Home Office, CA, you will direct the planning and ongoing refinement of CRM initiatives designed to improve how the organization connects with its audience. The work centers on building coordinated programs that use customer insights to support retention goals, personalize touchpoints, and align marketing activities with broader business priorities. You will serve as a key point of coordination among stakeholders, ensuring CRM efforts remain efficient, measurable, and focused on delivering clear value. Daily activities emphasize program oversight, performance evaluation, and continuous enhancement of systems and processes that power customer communications.

Responsibilities

• Design, launch, and refine CRM programs that drive customer retention and engagement outcomes.
• Partner with marketing, operations, and analytics colleagues to align CRM activities with organizational objectives.
• Monitor key performance indicators, generate actionable reports, and recommend program adjustments based on results.
• Coordinate timelines, budgets, and resources so that CRM projects progress smoothly from planning through execution.
• Evaluate emerging CRM tools and methods, then integrate proven practices that strengthen customer interaction strategies.
• Provide guidance and support to contributors involved in CRM campaign development and delivery.

Skills & Qualifications

• Solid background leading CRM programs or comparable customer engagement initiatives in a professional setting.
• Familiarity with major CRM platforms and marketing automation technologies used for campaign management and data handling.
• Strong analytical capability for reviewing customer metrics, segmenting audiences, and translating findings into program improvements.
• Effective communication skills that enable clear collaboration with diverse teams and stakeholders.
• Proven ability to manage multiple projects simultaneously while meeting deadlines and quality standards.
• Relevant degree in business, marketing, communications, or equivalent practical experience applying CRM principles.

About Iherb

Iherb is hiring for this CRM Program Lead role and offers a supportive team environment.

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