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Growth Marketing Specialist (N. America)

  • Company: Iherb
  • Location: Irvine, CA
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Iherb at a glance

iherb.com
  • Founded 1996
  • Employees 3000

SEC filings mentioning "Iherb": 53search EDGAR

2,669 employees covered under a retirement plan (2022 filing) — via DOL Form 5500 / EFAST2

Registered as a global legal entity (LEI 549300XM5FE2PZOSQS42, US) — via GLEIF

OSHA safety record: 1 confirmed violation across 1 inspection — via OSHA Establishment Search

iHerb (iherb.com) is a vitamins and supplements e-commerce company founded in 1996 with about 3,000 employees. Recent coverage notes record $2.9 billion net sales in fiscal 2025 and work toward a possible IPO, including reports of banks selected for a roughly $500 million offering.

Iherb is seeking a Growth Marketing Specialist (N. America) for a full-time position based in Irvine, CA, where you will help drive customer acquisition and engagement strategies across the North American market. This role offers the chance to shape growth initiatives in a dynamic team setting right in the heart of Irvine, CA.

Role Overview

As the Growth Marketing Specialist (N. America) at Iherb in Irvine, CA, you will focus on identifying opportunities to expand market presence, refine customer journeys, and measure campaign performance specifically for North American audiences. This full-time Growth Marketing Specialist (N. America) opportunity involves collaborating with cross-functional teams to test ideas, interpret data, and scale successful tactics that support overall business goals while working on-site in Irvine, CA.

Key Responsibilities

  • Design and implement growth experiments targeting North America to boost user acquisition, activation, and retention metrics.
  • Analyze marketing funnel data using standard analytics platforms to uncover insights and recommend optimizations for the Growth Marketing Specialist (N. America) initiatives.
  • Coordinate multi-channel campaigns including digital ads, email flows, and content efforts tailored to Irvine, CA and broader North American markets.
  • Conduct A/B tests and performance reviews to refine messaging, offers, and channels used by the Growth Marketing Specialist (N. America) team.
  • Partner with product, analytics, and creative groups to align growth activities with company objectives and report progress regularly.
  • Monitor competitive landscape and industry trends relevant to growth marketing in North America to keep strategies current and effective.

What You Bring

  • Proven background in growth marketing or similar roles with hands-on experience driving results in North American markets.
  • Strong command of analytics tools, campaign tracking, and data interpretation to support a Growth Marketing Specialist (N. America) position.
  • Familiarity with digital marketing channels such as paid media, SEO fundamentals, email automation, and conversion rate optimization.
  • Ability to manage multiple projects, communicate insights clearly, and thrive in collaborative, on-site environments in Irvine, CA.
  • Analytical mindset combined with creative problem-solving skills suited to full-time growth marketing work at Iherb.
  • Bachelor’s degree in marketing, business, or related field preferred, along with relevant professional experience.

About the Company

Iherb is hiring for this role and offers a supportive team environment.

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To apply for this job please visit iherb.wd5.myworkdayjobs.com.

What people say about Iherb

No employee review scores or Glassdoor/Indeed data are in the source set. Public threads are mostly product- and industry-adjacent (supplements, retail pricing), not workplace feedback. Business headlines focus on scale and IPO preparation rather than culture ratings.

Recent news

Aggregated from public discussions and news; opinions are the authors’ own.

Working in Irvine, Orange County

Weather right now in Irvine, Orange County: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:

Role is based in Irvine, Orange County, California (not listed as remote). California sits on the Pacific Coast in the Western U.S., with a large population and major tech and consumer markets—relevant for North America growth work.

California is a U.S. state in the Western United States that lies on the Pacific Coast. It borders Oregon to the north, and Nevada and Arizona to the east; it also shares an international border with the Mexican state of Baja California to the south. With over 39 million residents across an area of 163,696 square miles (423,970 km2), it is the largest U.S. state by population and third-largest by

🇺🇸 Relocation safety for US: Exercise Normal Cautionvia Warnely, CC BY 4.0

National unemployment rate in US: 4.2%via World Bank

Private-sector wage growth (year over year): 3.3%via FRED

National quits rate: 1.9%via FRED (BLS JOLTS)

Weekly initial unemployment claims: 208,000via FRED

GDP per capita in US: $90,027via World Bank

Consumer price inflation in US: 2.9% (annual) — via World Bank

Real GDP growth in US: 2.2% (annual) — via World Bank

Average hours worked per year in US: 1,800via OECD

Home prices in California (year over year): +1.8%via FRED

Median household income in Orange County: $113,702via US Census ACS / Data USA

Average commute time in Orange County: 27 minvia US Census ACS / Data USA

Most common commute in Orange County: Drove Alone (68%) — via US Census ACS / Data USA

Households with home internet in Orange County: 95%via US Census ACS / Data USA

Recent seismic activity: 1 earthquake (M4.5+) within 200km in the last 6 months — largest M4.9 near 20 km NNE of Indio, CA. via USGS

Typical climate: average high 74°F / low 52°F year-round (summers around 81°F, winters around 43°F) — via NOAA 1991-2020 Normals

Walkability: Above average walkable (13.3/20) — via EPA National Walkability Index

Typical rent nearby: $2,746/mo (1BR) · $3,236/mo (2BR) — via HUD Fair Market Rents

  • Elevation 22m (72 ft)

Source: Wikipedia (state)

About this role & career path

Growth marketing at a large e-commerce health retailer can lead toward senior growth, performance marketing, or broader digital marketing leadership, especially if you own measurable North America funnel outcomes.

Build the skills for this role

Free & low-cost learning resources

  • How you would grow North America customer acquisition for an online vitamins/supplements brand
  • Metrics you track for paid and organic growth experiments
  • Examples of scaling campaigns with clear ROI measurement

Strong fit if you like data-driven growth for a scaled e-commerce retailer (founded 1996; ~3,000 employees; recent multi-billion sales) and prefer Irvine/on-site North America marketing work over remote-first roles.

Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.

Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.

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Listing facts

  • Role Growth Marketing Specialist (N. America)
  • Employer Iherb
  • Location Irvine, CA
  • Type Full Time
  • Posted July 13, 2026
  • Apply by 2026-08-12
  • Country context US
  • Overview Full original description on this page (385 words; rewritten for clarity, not a teaser paste)

Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.

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iherb.com

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Occupation family: Growth Marketing Specialist

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Growth Marketing Specialist (N. America) Iherb