ABM Manager

About This Opportunity

We are representing a confidential fintech organization seeking an ABM Manager to build and lead their global account-based marketing program. This role combines strategic thinking with hands-on execution, working at the intersection of marketing, sales, and revenue generation.

You'll be responsible for developing tiered account strategies, orchestrating multi-channel campaigns, and ensuring tight alignment between marketing activities and sales follow-up. This is a role for someone who thinks strategically about which accounts matter and why, while also rolling up their sleeves to write ad copy, manage LinkedIn campaigns, and optimize performance.

Responsibilities

• Define and maintain a tiered account model (1:1 strategic, 1:few clusters, 1:many segments) in partnership with Sales leadership
• Select and prioritize target accounts using firmographic, intent, and engagement data
• Plan and execute account-targeted advertising across LinkedIn, display, and programmatic platforms
• Develop account- and persona-relevant messaging and content in collaboration with Product Marketing
• Sequence ads, content, and outbound touches into coherent multi-channel plays for each tier
• Manage ad budgets, allocating spend by tier and account priority
• Run regular alignment sessions with BDRs and account executives on target accounts, timing, and messaging
• Brief BDRs on account plans and engagement signals to ensure coordinated outreach
• Track account engagement, pipeline, and revenue influenced by ABM activity
• Build regular reporting for Marketing and Sales leadership on program performance and account progression
• Monitor intent and engagement signals to identify in-market accounts and adjust targeting accordingly
• Act as the connective layer between Marketing and Sales, ensuring engaged accounts receive timely follow-up

What We're Looking For

• 3+ years in B2B ABM or account-based demand generation, ideally in SaaS, fintech, or enterprise software
• Hands-on experience running account-targeted campaigns on LinkedIn Campaign Manager and/or programmatic/display platforms
• Working knowledge of HubSpot for segmentation, campaign execution, and reporting
• Strategic thinking ability—can determine which accounts matter, why, and what will move them forward
• Direct experience working with BDRs and sales teams on account selection and outreach coordination
• Strong analytical skills with comfort pulling and interpreting engagement and pipeline data
• Clear written communication skills for account plans, briefs, and leadership reporting
• Creative and analytical mindset—equally comfortable writing ad copy and analyzing campaign performance
• Ability to build feedback loops between Marketing and Sales that shape account selection and messaging

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will screen applications and conduct initial interviews. Qualified candidates are then presented to our client for consideration. Please do not attempt to contact the client organization directly—all communication and coordination runs through our recruiting team to ensure a smooth, professional process for everyone involved.

Location & Employment Details

This position is based in London. Employment type and remote work arrangements will be discussed during the interview process.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work with our clients to ensure fair consideration for all qualified individuals.