Senior Creative Strategist:in – Performance Marketing & Paid Social I remote I hybrid I Achim, Berlin , Elsdorf

About This Role

Our talent team is representing a fast-growing renewable energy organization based in northern Germany. They're seeking a Senior Creative Strategist to lead performance marketing creative development across paid social channels. This is a hybrid role with flexibility to work from Achim (near Bremen), Berlin, or Elsdorf.

You'll own the creative strategy function for a direct-to-consumer brand, translating performance data into converting ad concepts across Meta, TikTok, and Google. You'll build testing frameworks, develop hooks and angles, and scale winning creatives while working closely with visual teams and external creators.

Responsibilities

• Develop creative angles, hooks, and campaign concepts that convert across Meta, TikTok, and Google platforms
• Build and own the creative strategy framework including testing systems, briefing standards, and scalable processes
• Create detailed creative briefs for internal visual teams, creators, and external partners from hook through call-to-action
• Identify new creative opportunities through competitor analysis, trend monitoring, customer feedback, and social listening
• Establish structured A/B testing protocols in collaboration with performance marketing, analyzing results and driving iterations
• Scale successful creative concepts using KPI analysis while preventing creative fatigue
• Maintain brand consistency across rapid testing cycles, ensuring tone and positioning remain clear
• Leverage AI tools to accelerate research and variant development
• Translate audience insights into creative execution that drives measurable performance

What We're Looking For

• 3+ years of experience as a Creative Strategist, Performance Creative lead, or similar role in D2C, agency, or e-commerce environments
• Proven track record developing creative concepts that scaled and delivered measurable conversion results
• Deep understanding of Meta, Google, and TikTok Ads platforms including campaign structure and creative testing methodologies
• Strong analytical skills with ability to interpret KPIs (hook rate, hold rate, CTR, CPA) and translate into actionable creative iterations
• Experience writing clear creative briefs and collaborating with visual teams, creators, and external partners
• Self-starter mentality comfortable building systems and processes rather than following established playbooks
• Data-driven approach balanced with creative intuition—you need both metrics and ideas to drive performance
• Experience with or eagerness to leverage AI tools for creative research and production
• Strong English communication skills for international ad benchmarking is a plus
• Willingness to work hands-on when needed, including direct work in ads managers
• German language proficiency required for this role

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and conduct an initial screening call to understand your creative strategy experience and career goals. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not attempt to contact the employer directly—all communication and interview coordination will flow through our team to ensure the best experience for you.

Pay

Compensation details will be discussed during the screening process based on your experience level and the client's budget for this position.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome candidates of all backgrounds, experiences, and identities to apply for positions we represent.