Associate Director, B2B Strategy

About This Opportunity

We are representing a confidential digital marketing agency seeking an Associate Director of B2B Strategy to lead enterprise and growth-stage clients through complex marketing transformations. In this role, you'll translate business objectives into measurable outcomes, shaping integrated go-to-market strategies that connect media, operations, and revenue alignment—from first impression to closed-won revenue.

You'll serve as a trusted advisor to sales and marketing leaders, bridging strategic vision with hands-on execution in fast-moving B2B environments. This position combines deep media expertise with operational consulting, requiring both practitioner-level skills and executive presence.

Responsibilities

Media Strategy & Execution:

• Design integrated B2B go-to-market media strategies leveraging paid, owned, and earned channels to drive measurable pipeline and revenue
• Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR
• Optimize media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance
• Develop advanced audience strategies using ABM platforms and CRM/marketing automation data for precision targeting
• Champion continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix
• Partner with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas
• Lead internal channel teams on strategy execution and collaborate with client services on business reviews
• Drive strategic ideation and innovation, facilitating new channel exploration and partner evaluations

Operational Consulting & Design:

• Conduct operational assessments using maturity maps, resource planning models, and digital transformation frameworks
• Advise on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI
• Align sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity
• Design and implement solutions in CRM and marketing automation systems including Salesforce, HubSpot, Marketo, Pardot, or Dynamics
• Ensure audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion
• Lead client performance reviews combining media insights with operational recommendations
• Serve as a trusted advisor bridging campaign execution with strategic operational transformation
• Mentor team members to strengthen skills in both B2B media strategy and consultative operational design

What We're Looking For

Required B2B Media Strategy & Practitioner Skills:

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic channels
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI
• Practitioner-level working knowledge of analytics tools (GA4, Adobe Analytics), tagging and tracking (Google Tag Manager), ad platforms (DSPs like The Trade Desk and DV360, LinkedIn Ads, Google Ads, Meta Ads), and SEO/content tools (SEMrush, Ahrefs)
• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn)
• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations
• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas

Required Operational Consulting & Design Skills:

• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting
• Experience deploying operational solutions such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation
• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo)
• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps and resource planning models
• Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems
• Ability to manage cross-functional projects involving sales, marketing, and technical teams
• Strong knowledge of best-in-class B2B measurement models including MTA, MMM, and other advanced marketing analytics methodologies

Nice to Have:

• Experience in B2B SEO and content syndication strategy
• PR and earned media strategy experience within a B2B context
• Experience managing marketing to sales handoff optimization and collaborating with sales enablement teams
• Certification in leading martech or analytics platforms (Demandbase, 6sense, Google Analytics 4, Salesforce)

How We Work With You

When you apply through Get A Job.ai, our talent team will review your application and conduct an initial screening to understand your background and career goals. If there's a strong match, we'll submit your profile to our client for consideration. Throughout the interview process, we'll provide guidance and support to help you succeed.

Please note: candidates should apply only through Get A Job.ai and should not contact the client directly during the recruitment process.

Pay

The anticipated annual salary for this role ranges from $110,000 to $135,000, based on factors including skill set, years and depth of experience, education, certifications, and geographic location. This role also includes an annual performance bonus component based on company, department, and individual performance. Bonus eligibility requires active employment in good standing.

Benefits include remote-first culture, unlimited PTO, extended holiday break, flexible schedules, work from anywhere options, 100% paid parental leave, 401(k) matching, comprehensive medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability insurance, and annual wellness credits.

Important: This position is not eligible for immigration sponsorship.

Equal Employment Opportunity: Get A Job.ai is committed to creating a diverse and inclusive environment. We are an equal opportunity employer and prohibit discrimination and harassment of any kind. We welcome applicants from all backgrounds and provide reasonable accommodations for applicants with disabilities as required by law.