(Junior) CRM Manager (m/w/d)

About This Opportunity

We are representing a fast-growing consumer goods company in the nutrition space, seeking a (Junior) CRM Manager to join their team in Munich. This is a fixed-term position (initially 2 years) focusing on customer retention, loyalty programs, and CRM campaign execution across multiple markets.

Our client has built a distinctive presence in the European market and is looking for someone who can operationally shape customer communication while continuously optimizing retention strategies.

Responsibilities

• Design, create, and execute CRM campaigns with a focus on email marketing using Emarsys or similar platforms
• Develop compelling, audience-specific copy for newsletters, email flows, and campaigns related to food and nutrition products
• Analyze and report on campaign performance using key metrics including open rates, click-through rates, and conversion rates
• Derive concrete optimization measures based on performance data
• Conduct and evaluate A/B tests to continuously improve copy, subject lines, and customer journeys
• Utilize AI tools to optimize and streamline existing processes
• Collaborate closely with graphic design, content, and webshop teams
• Create SEO-optimized content for landing pages incorporating relevant keywords

What We're Looking For

• Approximately 1–3 years of professional experience with initial knowledge in online marketing, particularly email marketing
• Basic knowledge of SEO principles
• Strong copywriting skills and excellent instinct for audience-appropriate communication, ideally with experience in food, nutrition, or comparable consumer goods/lifestyle topics
• Initial experience with a CRM tool such as Emarsys, Klaviyo, Salesforce Marketing Cloud, or Braze (Emarsys experience is advantageous but not required)
• Good analytical understanding and confident handling of relevant campaign KPIs
• Hands-on mentality with an independent, structured, and meticulous approach to work, even when managing multiple parallel projects
• Creativity and strong sense for brand voice and tonality
• Open, communicative personality with enthusiasm for teamwork
• Initiative and motivation to independently drive projects forward
• Fluent German (C2 level) and English (C1 level) required

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your application to our client on your behalf. Please do not contact the client directly—we manage the introduction process to ensure the best outcome for all parties.

Our client offers a hybrid working model in Munich with flexibility for workation within the EU, 30 days paid vacation, subsidized gym membership, public transportation support, bike leasing options, and an inclusive, international work environment.

Pay

Compensation details will be discussed during the screening process based on your experience level and qualifications.

Equal Opportunity: Get A Job.ai is committed to creating an inclusive environment and is an equal opportunity recruiter. We welcome applicants from all backgrounds regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic.