B2B Marketing Manager

About This Opportunity

We are representing a fast-scaling SaaS organization in the industrial technology space that serves manufacturing operations globally. Our client is entering an exciting growth phase and needs a strategic B2B Marketing Manager to drive pipeline generation through integrated, full-funnel campaigns.

This is a hands-on role where you'll own both strategy and execution—building campaigns in HubSpot, managing multi-channel initiatives, and optimizing relentlessly for qualified opportunities. You'll be reaching technical buyers and operational leaders in manufacturing environments, which requires a sophisticated dual approach: account-based tactics for executives and creative, channel-agnostic strategies for plant-level champions.

This position is remote-first and open to candidates across Canada and the United States. Core working hours collaboration is required.

Responsibilities

• Develop and execute integrated, multi-channel campaigns across email, paid media, web, events, and sales outreach to drive demand, pipeline, and revenue
• Build, test, and deploy campaign assets in HubSpot including emails, landing pages, workflows, and forms
• Manage campaign execution end-to-end, from strategy through launch to real-time optimization
• Partner with lifecycle marketing to ensure proper segmentation, targeting, and campaign timing
• Collaborate cross-functionally with product marketing, content, design, and sales teams to align messaging and campaign goals
• Work closely with revenue operations to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
• Define and monitor KPIs including MQLs, pipeline contribution, conversion rates, and campaign ROI
• Conduct A/B testing and optimize campaigns in real time across messaging, timing, and channels
• Build and maintain campaign reporting dashboards in HubSpot
• Ensure campaigns follow best practices for data compliance including CAN-SPAM and GDPR
• Support sales with campaign insights, follow-up strategies, and enablement materials

What We're Looking For

• 4–7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaign management
• Hands-on experience executing campaigns in HubSpot or similar marketing automation platforms
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRM and managing marketing-sales alignment
• Ability to manage both strategic planning and tactical execution in a fast-paced environment
• Proven track record of campaigns that consistently generate qualified pipeline and revenue
• Experience marketing to technical and operational audiences in industrial or manufacturing contexts is a plus
• Strong analytical skills with the ability to build clear, reliable campaign reporting and attribution
• Excellent cross-functional collaboration and stakeholder management capabilities

How We Work With You

When you apply through Get A Job.ai, our talent team will review your background and conduct an initial screening. If there's a strong mutual fit, we'll submit your profile to our client and coordinate the interview process. Please do not contact the client directly—all communication should go through Get A Job.ai to ensure a smooth and professional experience for everyone involved.

Compensation

This is a full-time, remote position. Our client offers a competitive compensation package including base salary, equity, comprehensive benefits with retirement plan matching, flexible work schedule, unlimited PTO, and opportunities for meaningful impact with a dynamic team.

The client's salary range for this role is $100,000–$121,000 USD, determined by skills, experience, and location. Individual compensation will be discussed throughout the interview process.

Get A Job.ai is an equal opportunity recruiter. We celebrate diversity and are committed to creating an inclusive environment for all candidates.