Senior Director, Digital Marketing

Responsibilities

We are representing a confidential SaaS organization seeking a Senior Director of Digital Marketing to lead their end-to-end digital presence and performance. In this role, you will own SEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building an AI-powered digital organization that stays ahead of the curve.

Answer Engine Optimization (AEO) & GEO

• Define and lead strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms
• Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams
• Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase citation frequency in AI answer surfaces
• Stay 6–12 months ahead of platform changes and translate emerging signals into actionable strategy

SEO Strategy & Organic Performance

• Own organic search strategy across the full funnel with direct ownership of tools like Ahrefs and GA4 reporting
• Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs
• Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T
• Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model

Paid Media & Performance Marketing

• Oversee paid media investment across Google, LinkedIn, display, and programmatic with direct accountability for MQL volume, cost per MQL, and SAL conversion rates
• Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration
• Partner with RevOps and Analytics to connect paid spend to pipeline attribution
• Manage paid media budgets with rigor, optimizing channel mix across regions and product categories

Website & Conversion Rate Optimization (CRO)

• Own the website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages
• Lead CRO programs including A/B testing, personalization, and conversion path optimization with GA4 and pipeline as the primary success metrics
• Collaborate with Product Marketing on solution and persona-based web journeys, with Brand on design system consistency, and with Demand Gen on campaign landing page performance
• Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation

Building an AI-Powered Digital Organization

• Model and enforce AI proficiency standards across the Digital Marketing team with clear capability frameworks
• Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing, reporting automation, and audience intelligence
• Create a culture of continuous learning and experimentation, documenting what works and distributing knowledge across the broader growth marketing organization
• Serve as the internal subject matter expert on AI-driven digital marketing, educating leadership and cross-functional stakeholders on implications and opportunities

What We're Looking For

Required Experience & Skills

• 8+ years of B2B digital marketing experience, with at least 3 years in a senior leadership role owning paid media, SEO, and web
• Demonstrated expertise in AEO and GEO—you have been tracking and optimizing for AI-generated answer surfaces, not just reading about them
• Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred)
• Proven ability to connect digital spend to pipeline outcomes—you understand attribution, work well with RevOps, and focus on business impact metrics
• Experience scaling AI tooling across a team—not just using AI yourself, but building processes, workflows, and capability frameworks for others
• Strong analytical instincts: you read data, form hypotheses, test them, and ship results
• Executive-ready communication—you can translate digital performance into business impact for leadership and board audiences

Strongly Preferred

• Experience in B2B SaaS, security, or data governance—familiarity with complex, multi-stakeholder buying processes
• Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal)
• Exposure to Dynamics 365 and Marketo in a pipeline-reporting context
• Comfort operating in a global organization with regional go-to-market nuance (AMER, EMEA, ANZ)
• Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing

The ideal candidate does not wait for the industry to settle before making a move. They are already running experiments in AEO, have replaced manual reporting workflows with AI agents, and have a point of view on where search is going in 18 months. They hold themselves accountable to pipeline, not just impressions.

How We Work with You

Our talent team at Get A Job.ai partners with you throughout the entire process. When you apply through our platform, a dedicated recruiter will screen your application and work with you to present your candidacy to our client. We manage the submission process and coordinate all communications. Please do not contact the client directly—all engagement will be facilitated through Get A Job.ai to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed during the screening process with our recruitment team.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout our recruitment process.