Senior Director, Customer Lifecycle Marketing – Usage & Engagement

About This Opportunity

Our talent team is representing a confidential market intelligence SaaS organization seeking a Senior Director, Customer Lifecycle Marketing - Usage & Engagement to build and scale a new function driving customer growth for consumption-based products. This role is based in the USA and offers the opportunity to define strategy from the ground up in a high-growth enterprise environment.

This is an ideal position for a lifecycle marketing leader experienced in driving usage and engagement within API-first, consumption-based business models. You'll establish the operating model, experimentation framework, and success metrics needed to accelerate feature adoption, expand consumption, and generate measurable revenue impact.

Responsibilities

In this role, you will:

• Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings
• Establish repeatable, scalable processes and experimentation frameworks with clear success metrics
• Build the foundation for a high-performing team as the function grows
• Design digital-first programs that accelerate time-to-value and encourage deeper, more frequent product utilization
• Develop and implement lifecycle strategies that increase customer usage, with particular focus on API solutions
• Partner with Marketing, Customer Success, Sales, Product, and Revenue Operations to leverage product data, customer health signals, and behavioral insights
• Develop executive reporting and optimization strategies focused on consumption-based revenue, product utilization, time-to-value, and engagement metrics
• Continuously optimize programs based on measurable business impact and product innovation
• Foster strong cross-functional relationships and a culture of accountability and shared ownership

What We're Looking For

The ideal candidate brings:

• 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
• Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments
• Experience partnering closely across Marketing, Customer Success, Sales, and Product teams
• Strong analytical skills with experience using product and behavioral data to inform strategy
• Executive presence with the ability to influence cross-functional leaders and drive alignment
• Experience with usage-based or consumption-based business models
• Familiarity with product-led growth principles and experimentation methodologies

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your profile and conduct an initial screening. If there's a strong match, we'll submit your candidacy to our client for consideration. Please do not contact the client organization directly—all communications should flow through our team to ensure a smooth and professional process.

Pay

Pay via Get A Job.ai: $192,000–$235,000 USD base compensation. Final offer amounts are determined by multiple factors including candidate experience and expertise. You may also be offered performance-based bonus, equity, and a comprehensive benefits program.

Equal Opportunity: Get A Job.ai is committed to equal employment opportunity and does not discriminate on the basis of race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other protected characteristic.