Senior Marketing Specialist (w/m/d)

About This Opportunity

We are representing a confidential B2B software organization seeking a Senior Marketing Specialist to join their team in Hamburg. This is a strategic role where you'll own demand generation programs, develop integrated campaigns, and drive qualified lead generation across digital and offline channels. You'll collaborate closely with Product Management, Sales, and Business Development to support international growth and strengthen market presence.

This position requires residency in Germany and excellent German and English language skills. Occasional travel to trade fairs, conferences, and customer events will be part of your responsibilities.

Responsibilities

• Plan, implement, and measure integrated B2B marketing campaigns across multiple channels
• Develop Account-Based Marketing (ABM) programs that generate qualified leads and support revenue goals
• Manage marketing campaigns and projects independently, including target group definition, timelines, and implementation
• Create and coordinate marketing content including website materials, articles, newsletters, case studies, presentations, and sales enablement resources
• Translate complex technical products into clear, compelling marketing messages
• Execute targeted marketing activities for specific industries, customer segments, and business priorities
• Collaborate with Sales and Business Development on lead generation and target account strategies
• Plan and coordinate trade fairs, conferences, webinars, and customer events
• Manage external agencies and service providers, including briefing and quality assurance
• Monitor marketing performance and prepare KPI-based reports with improvement recommendations
• Lead lead management, lead nurturing, and marketing automation processes
• Conduct market, competitor, and target group research

What We're Looking For

• At least five years of professional experience in B2B marketing, digital marketing, content marketing, campaign management, or product marketing
• Proven track record of independently planning, implementing, and evaluating integrated marketing campaigns
• Understanding of Account-Based Marketing program structure and execution
• Strong content development and copywriting skills, with ability to communicate complex technical topics clearly
• Experience marketing software products, IT solutions, or consulting services, ideally in an international B2B environment
• Industry experience in Energy, Chemicals, logistics, or industrial software is advantageous
• Strong grasp of websites, email marketing, social media, online campaigns, and marketing automation
• Experience developing customer-focused content and sales enablement materials
• Ability to translate business priorities and market requirements into effective marketing activities
• Experience with marketing analytics, campaign performance measurement, and KPI-based reporting
• Proficiency with CRM, content management, email marketing, and analytics systems
• Strong project management, organizational, and stakeholder management skills
• Structured, reliable, results-oriented approach with high ownership and attention to detail
• Very good German and English skills (written and spoken)
• Willingness to travel occasionally within Germany and internationally
• Relevant degree or comparable qualification

Note: This is not an entry-level position. Candidates aged 50+ are explicitly encouraged to apply.

How We Work With You

Our talent team at Get A Job.ai will guide you through the entire process. After you apply through our platform, a recruiter will conduct an initial screening to understand your experience and career goals. We'll then submit qualified candidates to our client for consideration. Please do not contact the client directly—all communication will be coordinated through Get A Job.ai to ensure a professional and streamlined experience.

Pay

The salary range for this position is €70,000 to €90,000 gross per year on a full-time basis. Classification within this range is based on relevant professional experience, qualifications, and competencies. A variable compensation component based on individual and company-related objectives may also be included.

Benefits include:

• Hybrid working with remote options, including temporary mobile working from abroad
• Working time account to support work-life balance
• 30 days of annual leave
• Integrated career and development system with transparent advancement opportunities
• Professional development and continuous learning support
• JobRad bicycle leasing program
• Team and company events
• International working environment
• Works Council support

Equal Employment Opportunity: Get A Job.ai is committed to creating a diverse and inclusive recruitment process. We welcome applications from all qualified candidates regardless of age, gender, ethnicity, disability, or background.