Senior Manager, Performance Creative

About This Opportunity

We are representing a fast-growing direct-to-consumer wellness brand seeking a Senior Manager, Performance Creative to lead paid creative strategy across Meta, TikTok, YouTube, Snap, and emerging platforms. Our client operates in the beauty and wellness space with a technology-driven approach to customer acquisition and brand growth.

This is a remote-first role based in the United States. You'll lead the strategy, testing, and performance optimization of paid creative while managing a small team. The ideal candidate brings strong direct-response instincts, sharp creative judgment, and a deep understanding of how customer insights and performance data drive business results.

Responsibilities

• Lead performance creative strategy and roadmap across Meta, TikTok, YouTube, Snap, and emerging platforms, aligning priorities with media plans and growth goals
• Translate business objectives, customer insights, and performance data into clear concepts, briefs, messaging angles, and testing plans
• Build and manage a structured testing program across hooks, formats, offers, audiences, customer segments, and funnel stages
• Evaluate performance using metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS with clear recommendations on what to stop, improve, or scale
• Forecast creative volume and develop production plans based on platform needs, spend levels, campaign priorities, and refresh cadence
• Identify workflow, resourcing, and production gaps early, building systems that improve creative quality, consistency, and velocity
• Manage and develop a small team of creative strategists and production talent, setting clear priorities and quality standards
• Build customer personas and messaging frameworks using reviews, surveys, CRM insights, customer research, and performance data
• Establish systems for creative intake, naming, tagging, reporting, analysis, and knowledge sharing
• Partner with Paid Social, Digital Product, Retention, Data, and Brand teams to carry winning messages across the customer journey
• Stay current on platform trends, direct-response best practices, emerging formats, and AI-enabled creative workflows

What We're Looking For

• 7+ years of experience in performance creative, direct-response marketing, creative strategy, or growth marketing in DTC or e-commerce
• Proven experience leading performance creative strategy and structured testing programs across Meta, TikTok, YouTube, Snap, and other paid channels
• Strong direct-response instincts and ability to evaluate concepts, hooks, messaging, offers, and formats through creative and performance lenses
• Deep understanding of creative performance metrics including hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS
• Experience translating business objectives, media priorities, customer research, and performance data into creative briefs and production plans
• Strong knowledge of creative testing methodology, including test design, variables, naming conventions, tagging, and analysis
• Experience forecasting creative volume, managing refresh cadences, and planning production around media spend and growth priorities
• Proven ability to build scalable creative workflows and identify resourcing or operational gaps proactively
• Experience managing and developing creative strategists, editors, designers, or production talent
• Strong understanding of customer research, messaging development, landing pages, and conversion behavior
• Highly analytical and comfortable with dashboards, attribution platforms, spreadsheets, and creative reporting tools
• Strong cross-functional communication skills with experience partnering across Paid Media, Product, Retention, Data, and Brand teams
• Highly organized, proactive, and comfortable creating structure and managing multiple priorities in fast-moving environments
• AI-forward working style with practical experience applying AI to customer research, concept development, briefing, or creative analysis

How We Work With You

Get A Job.ai is representing this confidential wellness client in their search for a Senior Manager, Performance Creative. When you apply through our platform, one of our experienced recruiters will review your background and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration and guide you through their interview process.

Please apply only through Get A Job.ai. Do not attempt to contact the client directly, as we are managing this search exclusively on their behalf.

Pay

Pay via Get A Job.ai: $125,000 – $150,000 per year, commensurate with experience. Our client also offers performance bonuses tied to revenue metrics, medical/dental/vision insurance, unlimited PTO plus paid holidays, fitness and learning stipends, work-from-home setup support, and product discounts.

Get A Job.ai is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.