Marketing Associate Director, MYFEMBREE

About This Opportunity

Our talent team is representing a confidential biopharmaceutical organization seeking a Marketing Associate Director to lead patient and consumer marketing initiatives for a women's health product. This is a remote position based in the United States, reporting to senior marketing leadership within the Commercial organization. You'll play a central role in developing patient engagement strategies and driving omnichannel campaign execution for a marketed therapy addressing significant unmet needs in women's health.

Responsibilities

• Plan and develop patient and consumer content and media strategies, ensuring integrated and timely execution of patient engagement initiatives across digital, social, email, search, websites, and point-of-care channels
• Lead direct-to-patient/direct-to-consumer marketing strategies, creative development, and messaging aligned with patient insights, brand positioning, and healthcare provider strategies
• Partner with omnichannel marketing teams to orchestrate touchpoints across the patient journey, establishing brand messaging, creative strategy, business requirements, and KPIs in collaboration with cross-functional and agency partners
• Drive digital and social media marketing strategy, execute tactics, and build measurement and optimization plans within the consumer patient omnichannel ecosystem
• Contribute to overall brand strategy and tactical planning with cross-functional stakeholders, applying deep understanding of patient insights, journey mapping, and segmentation strategies
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources
• Manage PR initiatives, strategic partnerships, and earned media execution
• Navigate internal review processes to gain approval for marketing materials, ensuring compliance with regulatory, legal, and industry requirements
• Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix
• Champion patient perspective through field training and sales communications
• Manage agency partners and budgets with strong financial acumen

What We're Looking For

Required Qualifications:

• Bachelor's degree in business, marketing, or related field (MBA preferred)
• Minimum 8 years of relevant experience in the biotech or pharmaceutical industry
• Proven track record of strategic and tactical marketing, including digital and social media planning and execution in regulated industries
• Experience planning, piloting, and scaling new digital marketing initiatives
• Expertise in insights-driven CRM and customer experience best practices to optimize omnichannel campaign performance
• Demonstrated experience working with agencies to develop, implement, and execute marketing plans across multiple channels
• Strong knowledge of marketing fundamentals including product positioning, brand planning, strategic communications, and product launches
• Solid understanding of the US pharmaceutical and payer reimbursement landscape
• Outstanding project management skills with ability to manage interdependencies and competing deadlines
• Exceptional financial and analytical skills
• Excellent communication and collaboration abilities
• Ability to travel domestically approximately 20% of the time

Preferred Qualifications:

• Women's health therapeutic area experience
• Combined healthcare provider and consumer marketing experience

Key Attributes:

• Passionate about making meaningful impact for patients
• Team-oriented mindset with ability to build strong cross-functional relationships
• Fast learner who adapts quickly and changes course when needed
• Motivated to challenge the status quo and innovate
• Self-starter who works independently and collaboratively
• Adheres to healthcare compliance standards and customer privacy practices

How We Work with You

When you apply through Get A Job.ai, one of our experienced recruiters will review your profile and conduct an initial screening call to discuss your background, career goals, and fit for this role. If we move forward together, we will submit your candidacy to our client for consideration. Throughout the interview process, we'll provide guidance and support to help you succeed. Please do not contact the client directly—all communication regarding this opportunity should go through our recruiting team at Get A Job.ai.

Pay

Pay information will be discussed during the screening process and is dependent on experience, skills, and other factors unique to each candidate.

Equal Employment Opportunity: Get A Job.ai is committed to equal employment opportunity. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.