Senior Consultant Search, Content & AI Visibility (SEO/GEO) (m/w/d), München

Responsibilities

We are representing a confidential digital consultancy serving B2B clients in manufacturing, industrial goods, and wholesale sectors. This Senior Consultant role focuses on search visibility across traditional SEO and emerging generative AI platforms.

You will develop and execute search and content strategies that unify classical SEO with generative engine optimization (GEO). Your work addresses the challenge many organizations face: organic traffic declining despite stable rankings, as research increasingly begins in ChatGPT, Perplexity, and Google AI Mode rather than traditional search results pages.

• Lead technical SEO initiatives including crawling optimization, indexing strategy, Core Web Vitals, JavaScript rendering, log file analysis, and internal linking architecture
• Guide site migrations and relaunches to preserve visibility
• Develop content and entity architectures aligned with B2B buying journeys, from early awareness content to deep technical materials that large language models can cite
• Brief content teams and subject matter experts, review materials for search intent and citability, and maintain editorial calendars
• Conduct content audits to identify cannibalization, substantive gaps, and optimization opportunities
• Build AI visibility through consistent entity representation (structured data, sameAs properties, Wikidata, industry directories) and presence in sources that LLMs actually cite
• Implement measurement frameworks for AI visibility including prompt-set-based share of voice across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Mode
• Analyze GPTBot, OAI-SearchBot, and PerplexityBot activity in server logs and track referral traffic from generative sources
• Conduct SEO and GEO audits, analyze competitive landscapes and search intent, and deliver prioritized action plans
• Manage multiple client accounts within agreed budget allocations, lead monthly reporting calls and quarterly reviews
• Present to management-level stakeholders and provide candid counsel even when recommendations challenge preferred approaches
• Support new business development through pitch preparation, effort estimation, and pre-project client discussions
• Mentor colleagues and document processes for knowledge transfer

What We're Looking For

Required Experience and Skills:

• Minimum 5 years in SEO with demonstrated project ownership and sustainable implementation results
• Deep technical SEO expertise: ability to audit sites with five-figure URL counts, prioritize findings, and work fluently with Search Console (including API), Screaming Frog, log files, and at least one major SEO suite (Sistrix, Semrush, or Ahrefs)
• Content strategy experience for complex B2B topics including topic architecture, editorial planning, and quality assurance
• Skill in writing content briefs that writers can execute and reviewing materials for search intent alignment and citability
• Experience with or serious self-directed learning in generative engine optimization and AI visibility
• Data competency with Google Analytics 4 and Search Console; ability to work with BigQuery exports and articulate measurement requirements
• Understanding of extended B2B buying cycles and decision-making processes
• Analytical thinking with the confidence to make clear recommendations, even when they challenge conventional wisdom
• Communication skills to explain technical concepts to executive audiences without oversimplification
• Pragmatic approach to working within real-world constraints (legacy CMS platforms, extended IT deployment cycles, limited system access)
• Advanced Excel proficiency
• Strong German language skills; solid English capability

Beneficial Experience:

• Project work in manufacturing, industrial goods, machinery, or wholesale sectors
• Familiarity with TYPO3 or other enterprise content management systems

How We Work With You

Candidates apply through the Get A Job.ai platform. Our talent team conducts an initial screening to understand your background and match you with the right opportunity. We then submit qualified candidates to our client for consideration. Please do not attempt to contact the client organization directly, as all communication flows through our recruiting process to ensure fairness and proper representation.

Location and Work Arrangement

This position is based in München with flexible work-from-home options and the possibility of temporary work from other locations. The role offers flexible working hours within a substantial flextime framework.

Pay

The source organization has indicated a compensation range of €60,000 to €75,000 gross annually (all-in, including any variable components and applicable benefits). Placement within this range depends on relevant skills, scope of responsibility, and experience depth. Get A Job.ai does not adjust this figure; candidates hired through our process receive compensation directly from the employer according to their published structure.

Equal Employment Opportunity: Get A Job.ai is committed to fair hiring practices. We welcome applications from all qualified individuals regardless of gender, age, background, origin, religion, sexual orientation, or disability status.