Director of Product Marketing and Market Research (m/w/d)

Responsibilities

We are representing a confidential hospitality technology organization in their search for a Director of Product Marketing and Market Research. This is a combined senior leadership role responsible for how products reach the market and how the business understands the competitive landscape it operates within.

You will lead the product marketing team, own the research and customer insights function, and serve as the go-to authority on both disciplines for senior leadership across the business.

Product Marketing Strategy

• Define and own product marketing strategy across a multi-product portfolio, covering positioning, messaging, and go-to-market execution from launch through adoption and ongoing engagement
• Build and govern the global product launch framework to ensure launches are scalable and repeatable, with clear handoffs between strategy and execution
• Own product adoption and post-launch engagement strategy, moving beyond launch execution to continuous market thinking that drives usage, retention, and revenue contribution
• Partner with Product, Sales, RevOps, and Customer Success to ensure product marketing strategy connects to commercial outcomes
• Own NPS tracking programs and design the measurement framework for product marketing impact, including product attach rates, adoption metrics, and pipeline contribution

Market Research and Customer Insights

• Own the end-to-end market research function: identifying research opportunities, designing methodology, running studies, synthesising findings, and activating insights across the business
• Lead primary and secondary research initiatives that inform strategic, commercial, and product decisions, including competitive analysis, customer behaviour, market sizing, and buyer intelligence
• Build competitive intelligence as a structured, ongoing discipline and translate competitive signals into positioning decisions, sales enablement, and product roadmap input
• Serve as the functional authority on market intelligence and translate that into insight narratives that influence senior leadership decisions and business strategy
• Work closely with Strategy, Product, RevOps, and Marketing to ensure insights land where decisions get made

Team and Function Leadership

• Lead and develop a team of product marketers, setting clear expectations, building capability, and creating a culture of commercial accountability
• Set the operating model for how the team works with AI, determining where AI handles execution tasks and where human judgment is irreplaceable
• Serve as the senior leadership go-to on product marketing and market intelligence
• Represent product marketing and research in executive forums, contributing to annual planning and portfolio prioritisation decisions

What We're Looking For

Professional Knowledge and Experience

• 10+ years in B2B SaaS marketing, with the majority of that time in product marketing
• Has held a Director, Senior Director, or Head of Product Marketing title, or a broader marketing leadership title that included ownership of the product marketing function
• Proven track record managing and developing a multi-person product marketing team, including hiring, coaching, and performance management
• Experience owning or significantly contributing to a market research or customer insights function, including primary research methodology, competitive intelligence programs, or voice-of-customer work
• Deep understanding of B2B SaaS go-to-market strategy: positioning, messaging architecture, pricing and packaging alignment, sales enablement, and lifecycle marketing
• Experience building or significantly reshaping a product marketing function
• Has operated in a lean, fast-moving environment such as a scale-up, growth-stage, or pre-IPO company

Skills and Capabilities

• Owns GTM strategy end-to-end, from initial positioning through post-launch adoption and continuous market engagement
• Connects product marketing directly to revenue outcomes and can articulate how their work has influenced pipeline, product attach rates, adoption, or retention
• Translates research into business decisions with a track record of research that changed a strategic or commercial direction
• Multi-functional marketing experience beyond product marketing, such as content, SEO, digital, demand generation, or go-to-market strategy
• Metrics-driven and comfortable defining and owning the measurement framework for both product marketing impact and research quality
• Strong senior stakeholder communication skills; able to influence executive decisions, present with authority, and earn trust through substance

AI Fluency

A significant part of this role is deciding what AI means for the team—what AI handles, what stays human, and how to build a team that operates at a higher strategic level as execution work is automated. We expect this person to use AI tools deliberately and with criteria, describe specific examples of AI changing how they or their team works strategically, have a point of view on where the product marketing function is heading as AI matures, and build team-level standards for AI use.

Nice to Have

• Fintech, payments, or financial services product marketing experience
• Hospitality, travel tech, or hotel SaaS background
• DACH region or Germany market experience
• Experience in a company that has undergone a go-to-market transformation

How We Work With You

Our talent team at Get A Job.ai partners with leading technology organizations to connect exceptional candidates with career-defining opportunities. When you apply through our platform, a dedicated recruiter will review your background and schedule an initial screening conversation. If there's a strong mutual fit, we will submit your profile to our client for consideration and guide you through each stage of their interview process.

We ask that candidates apply exclusively through Get A Job.ai and do not contact the client directly, as this allows us to best represent your interests and coordinate the process effectively.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Employment Opportunity: Get A Job.ai is committed to fostering an inclusive recruitment process. We welcome applications from candidates of all backgrounds and provide equal access to opportunities regardless of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status.