Head of Marketing

About This Opportunity

We are representing a confidential premium wellness organization in their search for a Head of Marketing to lead brand strategy and commercial growth across multiple locations in London.

Our client operates an integrated wellness model that combines boutique fitness with clinical services including physiotherapy, massage, and specialized health programming. Following a recent brand refresh and strategic repositioning, they need a senior marketing leader who can translate their multi-disciplinary approach into compelling campaigns that drive both acquisition and retention.

This is a leadership role with direct team management responsibility, strategic ownership of digital channels, and close collaboration with founders and operational stakeholders.

Responsibilities

• Build and deliver marketing strategy aligned to business goals, using commercial metrics (revenue, CAC, LTV, ROI) to prioritize activity and allocate budget
• Champion brand positioning and values across every channel, campaign and client touchpoint
• Lead acquisition and retention marketing through social, SEO, paid media and content channels to drive new sign-ups, memberships and engagement
• Own the marketing perspective on digital experience, working with developers and agencies to improve conversion, tracking and CRM integrations
• Oversee content creation across blogs, video, social and email; build strategic partnerships that enhance brand credibility
• Coach and develop an in-house marketing team, fostering a creative and collaborative culture
• Lead marketing strategy for franchise operations, spanning both B2B franchise growth and B2C support for franchise partners
• Use customer research and data insights to sharpen strategy and measure campaign effectiveness

What We're Looking For

Essential:

• Proven experience in premium consumer marketing at senior or leadership level, including a senior role in a multi-site business (boutique fitness, wellness, hospitality, travel or similar sectors)
• Strong leadership and people management skills with a track record of developing team members
• Evidence-based approach with demonstrable revenue growth from campaigns and clear articulation of ROI
• Excellent planning, organization and stakeholder communication skills
• Experience marketing franchise, license or partner-led business models, including B2B lead generation and franchise acquisition
• Experience creating onboarding materials, toolkits or brand guidance for franchisees or partners
• Comfort balancing central brand consistency with local marketing needs across multiple sites
• Bachelor's degree (or NVQ Level 6) in Marketing, Brand Management or equivalent experience

Desirable:

• Marketing or operational experience in Reformer Pilates, Mat Pilates or Yoga
• Experience in a founder-led, investor-backed or scaling business
• Experience with booking software in fitness, wellness, hospitality or healthcare
• Experience launching or improving apps, booking platforms, websites or CRM journeys
• Master's degree (or NVQ Level 7) in Strategic Marketing or Brand Management

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and fit for the role. Qualified candidates will then be submitted to our client for consideration. Please do not attempt to contact the client directly, as all communication should flow through Get A Job.ai to ensure a coordinated and professional process.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices and encourages applications from all qualified candidates regardless of background, identity or circumstance.