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Growth Marketing Manager – Behavioral Health

  • Company: Northeast Family Services
  • Location: New York City, New York
  • Salary: $110,000–$120,000/yr
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Northeast Family Services at a glance

northeastfamilyservices.com

Northeast Family Services is the employer for this Growth Marketing Manager – Behavioral Health role. Public DATA here is thin beyond the company domain; treat external “Northeast” news hits as unrelated noise unless they clearly name the firm.

Northeast Family Services is hiring a Growth Marketing Manager - Behavioral Health to join our team in New York City, New York. This is a full-time position focused on driving user acquisition and market expansion for our virtual behavioral health services.

About the Role

As Growth Marketing Manager, you'll develop and execute marketing strategies that connect more families, children, and adults with accessible mental health care. You'll own the full funnel—from awareness through conversion—building campaigns that increase patient enrollment and strengthen our telehealth platform's market presence across the Northeast.

What You'll Do

  • Design and launch multi-channel growth campaigns across digital, social, email, and content marketing channels
  • Analyze user acquisition data and marketing funnel metrics to identify opportunities for optimization
  • Develop messaging and positioning that resonates with families seeking behavioral health services
  • Collaborate with clinical and product teams to ensure marketing aligns with our mission of accessible care
  • Manage marketing budgets and ROI, scaling successful initiatives
  • Monitor industry trends and competitor activity in telehealth and behavioral health markets
  • Support brand awareness initiatives that position Northeast Family Services as a trusted provider

What We're Looking For

  • 2+ years of growth marketing or digital marketing experience, ideally in healthcare or SaaS
  • Proven ability to drive measurable user acquisition and engagement
  • Proficiency with marketing analytics tools, CRM platforms, and ad networks
  • Strong writing skills and ability to craft compelling healthcare marketing copy
  • Understanding of behavioral health, mental health, or healthcare marketing landscape
  • Self-directed approach with ability to lead projects independently and cross-functionally
  • Data-driven mindset with comfort interpreting metrics and optimizing campaigns

About Northeast Family Services

Northeast Family Services operates a growing telehealth division dedicated to making quality behavioral healthcare accessible, responsive, and available when people need it. We connect patients with licensed behavioral health professionals through innovative virtual care services, serving families and individuals across the region.

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Working in New York City, New York

Weather right now in New York City, New York: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:

New York City sits at the southern tip of New York State on a major natural harbor and is the most populous U.S. city. It spans five boroughs—Manhattan, Brooklyn, Queens, the Bronx, and Staten Island—each aligned with its county. Expect dense transit, walkable neighborhoods, and a high-energy urban pace for an on-site or hybrid NYC posting.

🇺🇸 Relocation safety for US: Exercise Normal Cautionvia Warnely, CC BY 4.0

National unemployment rate in US: 4.2%via World Bank

Private-sector wage growth (year over year): 3.3%via FRED

National quits rate: 1.9%via FRED (BLS JOLTS)

GDP per capita in US: $90,027via World Bank

Consumer price inflation in US: 2.9% (annual) — via World Bank

Real GDP growth in US: 2.2% (annual) — via World Bank

Average hours worked per year in US: 1,800via OECD

Cost of living in New York: 7.9% above the national averagevia BEA

Minimum wage in New York: $17.00/hrvia FRED

Real GDP per capita in New York: $94,702via FRED

Home prices in New York (year over year): +6.1%via FRED

Nearby history: City Hall Subway Station (IRT), listed 2004 (119m away) — via National Register of Historic Places

Typical climate: average high 64°F / low 42°F year-round (summers around 84°F, winters around 24°F) — via NOAA 1991-2020 Normals

Walkability: Most walkable (16.2/20) — via EPA National Walkability Index

Typical rent nearby: $2,655/mo (1BR) · $2,910/mo (2BR) — via HUD Fair Market Rents

  • Elevation 25m (82 ft)

Build the skills for this role

Prioritize growth stack fluency (analytics, attribution basics, CRM/marketing automation), paid and organic channel testing, and compliant healthcare marketing judgment. No certification list or costs were provided in CERTS for this listing.

Be ready to walk through a growth experiment end-to-end: hypothesis, audience, creative, budget, measurement, and learnings. Prepare examples of sensitive or regulated messaging, partnering with non-marketers, and how you balance volume with lead quality. Ask how Northeast Family Services defines a qualified inquiry and which channels already work for behavioral health programs.

Strong fit if you enjoy growth metrics and care-sector communication constraints, and you want to promote behavioral health services for families rather than pure consumer e‑commerce. Less fit if you need remote-only work (role is not marked remote) or pure brand work without acquisition accountability. Company-specific culture and review data are not in DATA.

Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.

Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.

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Listing facts

  • Role Growth Marketing Manager – Behavioral Health
  • Employer Northeast Family Services
  • Location New York City, New York
  • Type Full Time
  • Pay (from listing) $110,000–$120,000/yr
  • Posted June 21, 2026
  • Apply by 2026-08-01
  • Country context US
  • Overview Full original description on this page (325 words; rewritten for clarity, not a teaser paste)

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Growth Marketing Manager – Behavioral Heal… Northeast Family Services